One never knows what type of marketing idea is going to achieve success and predicting this is quite difficult. But please understand that having a 100% success rate is certainly possible and we’ve seen it time and time again.
The long-term, consistent approach is incredibly beneficial for this very reason. If one method of content creation and dissemination doesn’t seem to be effective, we can always switch gears, create a different style of content and marketing message and ultimately learn from our mistakes.
There’s no such thing as failure in online marketing. What you might consider a failure is actually valuable data that teaches you how to market to potential prospects in your industry. This insight is invaluable to creating successful online marketing campaigns.