TVs and newspapers were once at the top of the monopoly of the dissemination of new, but that has all changed. Today, the internet is considered the main news platform, which has seen an audience decline for TVs and newspapers that is almost headed to a stall.
One of the biggest and most influential element on the World Wide Web that has a global following as a top source of new is social media network. While the use of social media in search engine optimization is vital, the effects of leveraging social media for SEO have only scratched the surface of what is possible.
According to statistics, around 90% of all internet users access it using a mobile device (phone, laptop, or tablet) and the biggest share going to smartphones. In America, more than half of is citizens get some form of news, both local and international, on a mobile device. The same is echoed across other countries that have a higher mobile phone use.
The amazing thing is that most of the news is sourced from social media sites such as Twitter, Facebook, and YouTube. The modern age reports are not those seated behind a desk typing away to create content for newspapers or the report behind a camera capturing events. News is now a thing for the “average Joe” who has a bit of writing skill and has a camera at hand.
Anyone with a cellphone is a potential videographer, and that person able to write a blog is a potential reporter. Such are the players that are driving the rate at which breaking news is disseminated, and not just for keeping people informed but also for the purpose of SEO. Theirs is a platform with endless possibilities – the social media network.
So how is the use of social media in the dissemination of real time breaking stories and events a huge plus for SEO efforts? The answer is rather obvious, but only for those that actually know how to leverage social media. For those looking into making the most of this vast network, here are a few things worth noting:
• Breaking news will often be a trending topic on various social media sites – which is almost an indisputable fact. As such, anything trending will be a perfect tool for creating online traffic, which is what SEO generally targets. Therefore, finding a way to associate your website with not just any breaking news but news that is relevant to your business or website’s objectives will be a way of generating online traffic.
• Search engines such a Bing, Google, and Yahoo have a real time search option, which is a move that includes the use of live updates from social media sites and blogs to source trending topics and new for search results. As such, this offers optimizers and online markets the perfect opportunity to increase their online visibility as they find ways of leveraging real time searches, which include those trending in social media sites.
• The best bit about it all is that it creates the perception that the blogger are social media account holder is a resourceful and well-informed person or individuals. If you are always in the know, current with what is trending even if it is breaking news that you will be at reputable “influencer”, which is a huge bonus for any online marker of search engine optimizer.