OFFICIAL RULES FOR THE UP 2 US PLAY IT FORWARD CONTEST

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY.
The Contest is open only to legal residents of the fifty (50) United States and the District of Columbia who are thirteen (13) or older, or the sponsor of someone under 13 years of age, as of July 30, 2010. Participants must also have internet access and a member profile on YouthNoise. Employees of YouthNoise and their subsidiaries and affiliates, or employees of other companies associated with the promotion of the Contest, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible.

2. WHO IS SPONSORSING THE CONTEST?

The Contest is sponsoredby Up2Us, 520 Eighth Avenue, 2nd Floor, New York, NY 10018, and YouthNoise, Link Media, Inc., P.O. Box 2008 San Francisco, CA 94126(the 'Sponsors').

4. SUBMISSION REQUIREMENTS AND GUIDELINES.

• Must meet subject matter criteria (coach who has made an impact on a child's life).
• Must not exceed 200MB in size.
• Must comply with all Content Restrictions listed below.

Story Submission Requirements:

• Must not exceed 250 words.
• Must meet subject matter criteria (coach who has made an impact).
• Must be entirely in the English language.
• Must comply with all Content Restrictions listed below.

Nominee Requirements:

• Nominee must be an amateur or professional sports coach.
• Nominee must live in the continental United States.

Content Restrictions: All Submissions must comply with the YouthNoise Terms of Service located at http://www.youthnoise.com/privacy. The Submission must NOT contain:

• Nudity, lewd or vulgar behavior;
• Material that violates or infringes another's rights, including but not limited to privacy, publicity or intellectual property rights;
• Images and/or artwork that that are copyrighted, trademarked, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner to post the material;
• Gratuitous violence;
• Dangerous stunts;
• Real weapons of any kind, including, but not limited to, guns, knives or projectiles;
• Drug use;
• Smoking;
• Material that is hateful, tortuous, defamatory, slanderous or libelous;
• Material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any other basis protected by Federal, State, or Local Law, Ordinance, or Regulation; and
• Material that is unlawful, in violation of or contrary to the laws or regulations in any state where the Submission is created.

Upload Phase: Go to http://www.youthnoise.com/playitforward and follow the links and instructions for Submission. All individuals who desire to participate in the Contest must first create a free YouthNoise.com member profile in order to upload Submissions and thereby be an eligible participant (a "Participant"). Participants who already have a member profile on YouthNoise.com do not need to register again. During the registration process,each Participant will be required to click where indicated to confirm that such Participant agrees to be bound by these Official Rules and Submission Guidelines. Any Submission that includes content that is deemed inappropriate, indecent, obscene or otherwise does not comply with the Content Restrictions listed in above, as determined by Sponsors in their sole discretion, will not be eligible and may be removed from the Contest Site at Sponsors sole discretion. All Submissions become the exclusive property of Sponsors, and no Submissions will be acknowledged or returned. Sponsors shall have the right to edit, adapt, and publish any or all of the Submissions, and may use them in any media without attribution or compensation to the Participant, his/her successors or assigns, or any otherentity.

ENTERING A SUBMISSION IN THIS CONTEST CONSTITUTES PARTICIPANT'S IRREVOCABLE ASSIGNMENT, CONVEYANCE, AND TRANSFERENCE TO SPONSORS OF ALL RIGHT, TITLE, AND INTEREST IN THE SUBMISSION,INCLUDING, WITHOUT LIMITATION, ALL COPYRIGHTS.

Sponsors are not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected entries which are void. In addition, by entering, Participants represent and warrant that the entries that they submit: are their own original creations, do not infringe any other person's or entity's rights, and have not been submitted previously in a contest of any kind. Participants who disregard these Official Rules may be declared ineligible. Multiple Participants are not permitted to share the same email address. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant or Participant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winners may be required to show proof of being the authorized account holder.Use of any automated system to participate is prohibited and will result in disqualification. Once a Submission has been submitted for entry, Participants may not under any circumstances temporarily or permanently disable access tothe Submission or alter or revise the Submission in any way.

Winners will be determined by the judging panel assembled by the Sponsors and by online voting at the Contest Site. The online voting period runs from 12:00 am August 13, 2010 to 11:59 pm September 10, 2010. To vote online the user must be logged into the Contest Site (youthnoise.com/playitforward).Within a 24-hour period, users can vote for as many Submissions as they desire; however, they can vote only once per Submission during every 24-hour period. Participants can vote for their own Submission(s). Upon successful vote, user is encouraged to share the Contest and Contest Site with friends. At the end of the Entry period, Sponsors will select ten (10) nominees as Finalists, based on the total numberof votes. On or about September 15, 2010, the Sponsors will select three (3) nominated coaches as Final Winners. Winners shall be determined as follows: 10% online voting compiled from the entire Entry Period; 20% ex-players who support the nominee,50% impact of the coach base on testimonials, and 20% total comments for the nominee, as determined by the judging panel assembled by the Sponsors. The odds of winning depend on the number of eligible entries received. Each winner will be notified via email/phone number at the email address/phone number submitted with the Participant's Submission by September 15, 2010. The decisions made by the qualified judges chosen by Sponsors, regarding the Contest and related matters, are final. If a potential winner declines to accept the prize, has violated any of these Official Rules, does not respond to the award notification by the date listed on the notification, or is found to be ineligible they will be disqualified and, at Sponsors' discretion, an alternative winner shall be chosen. The winner releases Sponsors, their affiliated companies and all employees, agents, and representatives from all liability and responsibility of any kind which is related in any way to theprize (including without limitation any property loss, damage, personal injuryor death) and consent to the use of their names and likenesses for advertising and promotional purposes without additional compensation, except where prohibited by law. Acceptance of a prize shall constitute and signify the winner's agreement and consent that Sponsors may use the winner's name, address (city, state), likeness, and/or prize information for contextual purposes worldwide, including the internet, without limitation and without further payment or consideration, except where prohibited by law.

6. PRIZES:

Total ARV for all prizes: $4000.

Any prize details not specified above will be determined by the Sponsors in their sole discretion. Prizes are not transferable and must be accepted as awarded. No cash or other substitution may be made, except by the Sponsors, who reserve the right to substitute a prize with another prize ofequal or greater value if the prize is not available for any reason as determined by the Sponsors in their sole discretion. The winner is responsible for taxes and any and all other costs and expenses not listed above.

Void where prohibited. This Contest is subject to all applicable Federal, State and local laws and regulations. By entering or participating in the Contest, Participants agree to be bound by these Official Rules. Sponsors assumes no responsibility for electronic hardware, programming or software malfunctions, or failures, or line connections, accessibility or availability, or technical failures of any kind, or unauthorized human intervention, or the incorrect or inaccurate capture of any Submission or other information, or for the failure to capture any such information. Sponsors is not responsible for:(1) any incorrect or inaccurate information, whether caused by Participants, or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; or (4) technical or human error which may occur in the administration of the Contest or the processing of entries. Further, if for any reason the Contest is not capable of running as planned by reason of infection by virus, bugs, worms, tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the soleopinion of the Sponsors, may corrupt or effect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsors reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Contest, and select the winner for the Contest from the entries received prior to the action taken or in other such manner as deemed fair and appropriate by Sponsors. Participants, by participating in this Contest, hereby waive and release, and agree to hold harmless, Sponsors, all Contest and advertising agencies, and their respective parents, subsidiaries, affiliates, and distributors,and all of their respective officers, directors, employees, representatives and agents, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause or thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or inpart, directly or indirectly, from their acceptance, possession, use or misuse of the prize in the Contest, or their participation in the Contest, or their participation in any Contest or prize related activity, or any travel related to the Contest or any travel for any prize related activity. Winner also further acknowledges that Sponsors, all Contest and advertising agencies, and their respective parents, subsidiaries, affiliates, and distributors, and all of their respective officers, directors, employees, representatives and agents,have neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, expressed or implied, in fact or in law relative to any prize or this Contest including but not limited to quality,condition or fitness for a particular purpose. Except where prohibited, Participant agrees that any and all disputes, claims, and causes of action arising out of or in connection with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and any judicial proceeding shall take place in a Federal or State court within the State of New York; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys' fees; and (3) under no circumstances will Participant be permitted to obtain awards for, and Participant hereby waives all rights to claim punitive, incidental, and consequential damages, and any other damages, other than for actualout-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Participant and Sponsors in connection with this Contest, shall be governed by, and construed in accordance with the laws of the State of New York, without giving effect to any choice of law or conflict oflaw rules or provisions (whether of the State of New York or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of State of New York.

8. PERSONAL INFORMATION:

9. HOW DO I OBTAIN A WINNERS LIST?