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Marcus Jordan Won't Wear Adidas -- Costs UCF $3 Million Contract

Posted by:EthanA on November 21, 2009 at 06:31 PM

You are Marcus Jordan.  You're the son of Michael Jordan, the best basketball player ever to set foot on a basketball court.  You're also a freshman guard at University of Central Florida, which just happens to be sponsored by a little Italian shoe brand call Adidas.  Uh oh...you can probably guess where this is going...


University of Central Florida, freshman guard Marcus Jordan costs the school a $3 million Adidas contract after wearing a pari of his dad's funky fresh Nike Air Jordan's in an exhibition game...

If you're Marcus Jordan, you've probably got an ubeer-cool pair of Air Jordan sneaks in your closet.  [I'm guessing he gets a pretty good family discount on them]  Chances are you want to wear on the court as a tribute to Pops.  On the other hand, you're part of team.  Everyone else on the team wears the same shoes and your school is contractually obligated to wear Adidas gear.

So what do you do?  Wear the Ah-di-dahs or rock out Daddy's Nikes?  

Apparently this was a no-brainer for young Jordan.  He wore a pair of Air Jordan kicks during UCF's exhibition game against Saint Leo last Wednesday night.

And guess what happened?

Predictably, Adidas decided Jordan wasn't going to get any special treatment and decided to cancel its contract with the university.  "The University of Central Florida has chosen not to deliver on their contractual commitment to adidas," adidas spokeswoman Andrea Corso wrote in an e-mail to The Associated Press. "As a result we have chosen not to continue our relationship with them moving forward."

Since the incident, the Orlando Sentinal has reported that Jordan has said he will only wear his father's Nike Air Jordan shoes because they hold special meaning to his family -- Well, that "special meaning"  just cost the school a $3 million contract with Adidas.

What do you all think about this whole situation?  Should Jordan have worn Adidas or is this just a case of Adidas overreacting?  More importantly, what is going to happen to the rest of the players? Should Nike, which is affiliated with Play City, supply the UCF team with new kicks for the season?   Should Michael Jordan personally supply the school?


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Comments (6)

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    Report Inappropriate Content! By OakleyAM November 25, 2009 at 05:49 PM
This whole thing seems silly. What's up with Adidas? They did not seem to play their cards right at all. Time for Nike to swoop in...but also, i don't really care whether or not marcus jordan wore a tribute pair of nikes or whether adidas cancelled their sponsorship of the team. Blah blah blah. Again, one more incident that we should have a fight-club esque basketball league!

    Report Inappropriate Content! By nansteez1984 November 23, 2009 at 08:47 AM
I'm really bothered by this story. One guy cost the whole team a shoe/athletic gear contract. I don't think Michael would be too angry with Marcus if he laced up some Adidas for two hours playing for a mid major college team that doesn't get much national coverage anyway. Marcus has access to an endless amount of shoes while the whole team now has nothing... If Nike doesn't jump all over this, then I would expect Michael to donate some Jumpmans to UCF on account of his son costing them the contract.

    Report Inappropriate Content! By trinachi November 23, 2009 at 08:43 AM
I'm surprised that Adidas publicly explained their decision to the AP. Did the team violate the Adidas contract previously? It seems like the team should get at least one more chance, especially since it was not the TEAM that wore the wrong shoes - just one player (albeit a rather famous player). Then again, those shoes are pretty hot. Adidas was probably mucho embarrassed.

    Report Inappropriate Content! By EthanA November 23, 2009 at 11:49 AM
Sorry, those aren't the real kicks. I couldn't get a free picture of his real shoes so I found this awesome pair on Creative Commons...The real shoes were just a plain white pair of Jordans..

    Report Inappropriate Content! By trinachi November 23, 2009 at 02:01 PM
Well in that case, it totally wasn't worth it. Wonder what he was thinking...

    Report Inappropriate Content! By jameshodges November 22, 2009 at 01:08 PM
Nike should see the obvious opening for big-deal promotion!

In a situation like this, Adidas emerge looking like crybabies who cower at the sight of a single swoosh. Their loss.

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