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Overcoming Barriers for Latina Athletes

Posted by:trinachi on 10/14/08

As the end of Hispanic Heritage Month draws near, I found myself interested in the barriers faced by Latina/o athletes in the United States. A really great New York Times article written in 2002 discussed the specific cultural challenges for Latina girls in sports. Poverty, language barriers, obesity, and high dropout rates prevent many girls from joining athletic programs. (These factors are all connected, btw. They are perhaps the most visible symptoms of racial inequity as it affects Latina/o communities in the US.) Cultural traditions also frequently place Latina girls in charge of household chores more often than their brothers. In addition, competitive sports are often seen as unfeminine and therefore undesirable activities for girls. Also consider the lack of Latina athletic role models; can you name three professional Hispanic female athletes? I can’t.

The New York Times cites these reasons for the under-representation of Hispanic girls in high school sports programs.

[Side Note: When I did a Google search for “famous Latina athletes,” Google responded, “Did you mean ‘famous latino athletes?’” It reminds me of that period of time when typing “she invented” into a Google search elicited the automatic response, “Did you mean ‘he invented?’” The bloggers went wild over that one (for good reason—check out this feminist critique), and I believe that Google administrators went in and manually changed the auto response. Ah, the evidence of a sexist society shall appear in the form of Google’s best attempt to make helpful suggestions for search term typos.]

USA Today also discusses how traditional household roles for Latina girls often prevent them from playing. Who’s going to take care of the baby sister while Mom’s at work? Who’s going to cook dinner when parents need to make money for the family? These domestic responsibilities often fall upon the teenage girls, and limit girls’ time to engage in after school activities, sports, etc. In Mexico, for example, most schools don’t offer after school activities. The afternoon is for helping the family, not for playing sports. That custom carries over across the border for many first generation families moving to the United States from Mexico.

"The racial/ethnic sub-group to benefit the most from sports participation is Latina girls," Women's Sports Foundation executive director Donna Lopiano says. "There's no question that if we can solve the problem of parental support ... and create a more nurturing, motivating environment ... that we can make some great contributions to Hispanic girls in terms of their future health and well-being." (USA Today)

While I can’t blame struggling families for asking their daughters to help, I do hope that Hispanic American girls will be able to overcome social barriers that make athletic participation difficult. It would be great to see more Latina girls and women playing sports.




Hispanic Heritage Month Kicks off in Los Angeles

Posted by:TaraLConley on 10/08/08

Hispanic Heritage Month is officially in full swing.

Yesterday, Nike celebrate Hispanic Heritage Month by sponsoring an event with world-class athletes Paul Rodriguez Jr. and Felix Sanchez, elite runner Gracie Torres. Nike footwear designer Kiki McGehee join students from Franklin and Marshall High Schools to celebrate Hispanic Heritage Month.



PAUL RODRIGUEZ JR. IN ACTION

 

OLYMPIAN FELIX SANCHEZ

 

Check out the kicks below.

[Photos courtesy of Gustavo Galindo]

To commemorate HHM, Nike footwear designer Kiki McGehee designed a shoe inspired by the many faces of the Hispanic culture. Using the Nike All Court shoe, the design incorporates a technique known as piteado, a popular method used on leather belts and boots throughout Latin America. The word “Pride” is displayed on the shoe to reflect the lifestyle of Hispanics living in the United States and the font used was made famous by the low rider culture of the southwest. The ornate floral details also encourage freedom of expression while the rich jewel tone colors of brown, yellow and green combine to give the shoe a unique appearance.

Latino hip-hop artist Malverde, Nike skating phenom Paul Rodriguez, Jr. along with Josh Sonntag, Martin Chan and Luis Tamblay of the band Volumen Cero celebrate their “Pride” at Nike’s Hispanic Heritage Month event, which included the debut of a limited edition Nike All Court shoe (pictured above) inspired by the many faces of Hispanic culture. Students from Franklin and Marshall High Schools participated in a series of interactive workshops that included footwear design, skate demo with P Rod, stretching exercises with Olympian Felix Sanchez and a futsal clinic. The celebration took place at the LA River Center and Gardens, the future site of a Nike futsal court as part of Nike’s Let Me Play community effort to build or refurbish 84 play spaces throughout Los Angeles to benefit young sports enthusiasts.

 

Special thanks to all the folks who helped make this event possible, including the students from Franklin and Marshall highschools.




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