Spain’s Olympic men’s basketball team recently posed for a very controversial advertisement. The photo features the entire basketball team pulling at the skin of their eyelids, intentionally mimicking Chinese facial features.
Despite much criticism from the media and from Chinese-rights organizations, pro Spanish basketball player Jose Calderon didn’t see any problem with the photo:
One of our sponsors asked us to make, as a 'wink' to our participation in Beijing, an expression of Eastern eyes. We felt it was something appropriate and that it would always be interpreted as an affectionate gesture. ... Whoever wants to interpret it differently is completely confusing it.
Other team players and supporters have publicly defended the advertisement, claiming that it’s not racist.
But the image has already proven to be a public relations disaster, further rocking Spain's shaky history of racist behavior in sports. [In 2004, FIFA fined the Spanish Football Federation $90,000 after fans shouted racist comments at some Black players on the English team.]
Okay, so they made a mistake—a big mistake. An appropriate course of action would be to make a public apology. But no one on the team has suggested even the slightest bit of remorse. Instead they’ve chosen to pretend that mocking Asian facial features is in some way “honoring” the Chinese.
Why then, are Chinese-rights organizations upset about the photo? Shouldn’t they feel honored, perhaps in the same way that African Americans should have felt “honored” when whites rubbed charcoal on their faces and imitated Black culture in minstrel shows?
African Americans were never consulted about their feelings regarding Black representation in atrociously racist and derogatory minstrel shows. Similarly, I doubt that Spain’s basketball team bothered to ask any Chinese person for her or his thoughts on the photo.
I find it deeply disturbing that no one stood up and said, “Hey guys, I’m not so sure about this.” It makes me very sad to hear that these athletes have refused to take accountability for their actions.
What do you all think?






