CARE - a non profit organization whose mission is to mission is "to serve individuals and families in the poorest communities in the world. Drawing strength from our global diversity, resources and experience, we promote innovative solutions and are advocates for global responsibility" - has partnered up with Nike to help promote women's sports in Rwanda.
The idea is to encourage sport in play in a country largely impacted by poverty. Women of Rwanda can become empowered and build necessary communication skils through sport. Other partners in this effort include Women Win, and CARE ambassador Sheila Johnson, the President of the Women's National Basketball Association (WNBA)- and the FIRST ever African-American female to own a professional sports team.
I found a video on YouTube made by Rwanda women, some of whom are disabled, and who coach other Rwandan women in various sports. Though this video is not directly related to the program sponsored by CARE and Nike, you'll find it just as inspiring to watch these women building strong coalitions through sport and play.
Today I’d like to recognize a collaborative sports effort that pushes for gender equality, teaches about AIDS/HIV prevention, builds life-skills for at-risk youth, and provides educational opportunities for women and girls in Kenya.
The team began with a few primary players: CARE (a humanitarian organization that fights global poverty) and their Sport for Social Change Initiative, Nike Let Me Play (a youth-directed program to fight global poverty and oppression through sports), and the Mathare Youth Soccer Association (dedicated to empowering impoverished youth in Kenya through sports and community service projects).
Once these three players got together to kick some ideas around on the playing field, they realized that they were unstoppable. They chose a team name—the Kenyan American Soccer Exchange, or KASE—and scored goal after goal empowering women and girls in Kenya.
The KASE Girls USA Tour brought Kenyan teams to the States to build relationships and play soccer. KASE also hosts workshops to train Kenyan coaches, build political and economic support for women’s sports in Kenya, and assist Universities in developing women’s sports programs.
* also check out my previous post detailing MYSA's amazing program in Mathare, Kenya