Avoid subversive tactics if you want to win the content wars
We’ve all heard it before. We’ve all read the stories about companies being penalized by Google. In fact, it wasn’t that long ago that 10 major brands suffered Google penalties. Do you want to become one of them?
For a time, Google was busting link networks left and right. Link sellers became the scourge of the SEO community. Matt Cutts even started penalizing those building links through guest blogging.
A quote directly from Cutts’ twitter feed reveals “Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging.”
Do you understand the point? Subversive tactics only work in the short term, but could harm your overall marketing for the long-term.
Content marketing is still the king
Providing valuable, unique and engaging content to readers is always going to be the best way to naturally build up links pointing to your website. These are the links that Google values. These are the types of links that will never penalize your website.
All in all, focus on creating world-class content. Google will recognize your site and the Internet will reward you with powerful links.