Imagine you’re in charge of this hotel. And whenever someone Google’s your hotel, this comes up.
People make decisions in split seconds now a days and with a dozen other options, that 2.4 Star Rating can turn someone off real fast.
We dealt with a similar situation with a client of ours Princess Royale. Back when we first got started, they had about 50 reviews on their Google places page and a 3.0 star rating with plenty of nasty reviews.
Most of their time and attention was focused on TripAdvisor reviews and they weren’t really sure how to tackle Google.
Fast forward, 3 months later and this happened.
So what did we do?
We managed to generate over a full star increase, add on 75 reviews – ALL 4 and 5 star reviews only.
How did we do it?
We created a competition for previous guests. They were invited to a competition with the prize being a free stay at the hotel. They entered by performing actions on Facebook, Twitter, Instagram, Pinterest and ALSO by leaving us a Review of their stay!
Those with positive experiences were sent to a secret competition where they received additional entries by making the reviews public and posting them on Google Places, Yelp, and TripAdvisor. This worked incredibly well.
Usually most hotels will send a generic followup email to their guests to ask for reviews and while some are happy to do so, many are just not incentivized enough to make the effort.
Our strategy is based on understand this basic human nature, and coming up with simple incentives to make the action happen and creating software to scale the process.
This is just a part of what we do when it comes to getting creative in the hotel space. Fact is, there are companies out there with gigantic budgets, established money making funnels and the ability to outspend any competitor. So we need to stay creative, act fast and work effectively with our hotel clients who are trying to compete and get more direct bookings.
See our other case studies here:
How we were able to decrease the cost of booking by 89% through AdWords