I came across this new organization today called "Drink 1, Play 10."

I love the concept, which engages people around funding water wells in Ethiopia. Their goal is to fund 40 wells throught the proceeds they gain from people buying Volvic- a bottle water brand. I say a huge HATS OFF! to this organization in not only partnering with business, but also funding UNICEF in it's efforts. They have done an excellent job of bringing together partners that already work in the region and are providing not only wells, but community support in education efforts and sanitation classes.

The only thing I tend to ponder when seeing campaigns like this one and others like "Ethos Water" is why are we raising funds for water campaigns, and selling bottled water to do it? There has been a significant amount of evidence that the bottled water industry many times sells tap water at a much higher price. Not only that, but the amount of plastic that is used and wasted throught the process of bottled water is very troubling, especially when looking at where these resources go. Plastic bottles produce tons of unessary waste and energy.

So my question remains, is the best way to promote water campaigns through expensive tap water, wasteful, bottled water? I think it's good to start looking at this and maybe offer more alternatives. What do you think?