We’re on board with all of it, but one key factor goes by the wayside over and over again.
Local SEO Optimization!
You are primarily treating patients in your surrounding area and in order to compete online you need to make that abundantly clear to the search engines.
Here is what we see frequently:
And then somewhere on the page is the city, cities or state served.
Let’s say the target city is San Francisco. Will this page show up in Google when someone searches for the term “San Francisco Rhinoplasty”
Eventually yes it will with the right SEO but there is a much easier way to do this that will take less time and effort to achieve the same results.
Leave this page intact www.thebeeskneesplasticsurgery.com/rhinoplasty BUT add a keyword specific page to go after that particular area
Why do this?
- keyword in the URL is a powerful local signal
- We can optimize titles and on-page content better for local
- We can focus link building efforts on this page without confusing the algorithm
- We can expand this strategy to target other major locations with added pages
- We don’t need to make these pages prominent in the navigation
What benefits come with this type plastic surgeon onsite optimization approach?
- Faster Rankings
- Better results with less resources applied
Hopefully we’ve made our case but here’s an example of what happens when we get the go ahead on this strategy.
It doesn’t just stop at keyword in the URL. Sometimes you only want to use part of the keyword. It all depends on what your domain name is. You also want to find about 10 synonyms or different ways of saying the same thing to include in the content because people search for your services in a variety of different way.
Whereas web design is an art, SEO requires mostly science with a little bit of art as well. Curious to see how your website matches up? Give us a call to get some insights.