A web designer has tons of tools at their disposal. They can create custom themes, use pre-made professional themes, animated designs, and media rich styles.
With so many different options, an amateur designer can lose track of what the real purpose of a website is.
People make websites for a purpose. That purpose can be to describe their company, sell their products, or provide content.
More often than not, all of the bells and whistles and customizations available to designers only lead to the website viewer becoming distracted.
What we focus on doing when first planning a website is to understand the type of structure that will lead to the highest level of conversions.
Above is an example of a heat map that shows where people click the most. Your most important content must be visible in your niche’s heat map section, in a way that is not distracting.
A good example would be http://www.professionalcarpetcleaninglosangeles.com/ where the contents are laid out to bring attention to the phone number and keep other distractions at a minimum.
Contact us if you’re interested in learning more.