Category Archives: Hotel Marketing

Case Study: What It Takes To Grow a Hotel’s Social Media Following

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Your guests are everywhere – on Facebook, Twitter, Instagram, YouTube, Tumblr…

So where do you focus your energy? All of the above!

Your social media following is an asset that you own and grow overtime. The more followers and traction you gain on any one particular channel, the more influence you have.

Gathering a real following though is more complicated than just posting updates on your social media properties.

Sure, you’ll get some followers, but to really ramp it up in a consistent and reliable way, just a few strategic shifts can go an exceedingly long way.

Here is an example.

Increasing The Rate of Your Facebook Followers

This is the Facebook page for the Princess Royale.

The year before we took over their social media, they were averaging a modest 2 new likes per day mostly posting daily pictures of the sunrise from their oceanfront property. Followers loved these photos but there was obviously additional opportunity to utilize the power of social media to drive more engagement.

Within a couple of months of taking over, the page was averaging 7 new likes per day from targeted users who were real fans of the property.

Our strategies involved a more friendly social persona that engaged users with giveaways and brought personality to the hotel. Here are some sample posts.

Fun Facebook Page Post for Hotels Hotel Promotions for Holidays on Facebook

Social Media Contests for Hotels on Facebook

Holiday celebrations, getting to know the staff and featuring guests are all great ways to bring good vibes to your past, current and future guests. Why just post about promotions or ho-hum stuff when you can really shine some personality on your hotel and get people excited to interact with you!

While you build your Facebook momentum, take the next logical step and post to Twitter, Instagram and even LinkedIn while you’re at it. A software like Hootsuite makes it easy to post to all channels at once with minor modifications. Using this method, we can focus on content creation all in one place and spend the rest of our time actively growing your followers.

One of our favorite Twitter follower growth strategy is identify to top hotels in your area, get all of their followers and pay special attention to them ourselves with following activities. Overtime this audience becomes aware of you on Twitter and follows you back. Do this consistently and you’ll have a ton of followers before you know. We automate most of the process using software and employ a similar strategy with Instagram.

Our all time favorite strategy though is social media contests. There is no more reliable way to generate excitement than doing monthly giveaways to get your guests sharing and talking about you.

The Results a Hotel Social Media Contest Can Generate

Is your social media strategy all it can be? Let the Youth Noise team offer some pointers. Contact us today!

How We Got a Hotel To Page 1 of Google For Their “Hotel+City” Keyword

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It’s tough for a hotel nowadays. You may be having a conversation with your staff that goes something like this.

You: We need more direct bookings. These OTA fees are killing us.Page 1 for Hotel Terms

Staff: What can we do to get more direct bookings?

You: Well – tons of people are search Google for hotels in our area, let’s get on page 1.

Staff: Great idea!

So you Google Hotel+your city and you see these results:

  • Ads on Top
  • Map pack
  • Results from: Kayak, Expedia, Booking.com, Priceline, Hotels.com, local travel guide sites, major publishers, etc

That’s when you wonder if it’s even possible to compete with all of these big players.

This is the same exact conversation we had with the GM of Princess Royale back when we first got started on the campaign.

We were tasked with doing the SEO to get their keywords onto Page 1, running their AdWords campaign to get more direct bookings and manage their social media.

So did we succeed with the SEO? Did we their their keywords on page 1?

You bet we did! Within 7 months, we’d managed to drive their Google ranking for their main term of “ocean city hotels” – a 33,000 monthly searches keyword, up from page 4 to page 1 of Google!

How were we able to do it?

We understand that beating those large OTA sites in Google search is a tall order, but what most people fail to understand is that it’s not impossible because Google actually will favor a Local website over a nationwide site as long as it receives the proper SEO signals.

So we went out and we worked hard generating buzz, stories, blog posts and content for Princess Royale to get published around the web.

Bloggers like the ones below were more than happy to work with us:

With an optimized website, and consistent inbound linking, we can take out the competition!

This is still an active campaign and we continue building authority, better organic traffic and more. Also see how we were able to get creative with the hotels blog to generate a ton more targeted traffic within a month of launching.

How To Go From 3 to 4 Stars in Google Places Within 3 Months

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Imagine you’re in charge of this hotel. And whenever someone Google’s your hotel, this comes up.

Hotels with Bad Google Places Reviews

People make decisions in split seconds now a days and with a dozen other options, that 2.4 Star Rating can turn someone off real fast.

We dealt with a similar situation with a client of ours Princess Royale. Back when we first got started, they had about 50 reviews on their Google places page and a 3.0 star rating with plenty of nasty reviews.

Most of their time and attention was focused on TripAdvisor reviews and they weren’t really sure how to tackle Google.

Fast forward, 3 months later and this happened.

Princess Royale Great Ratings

So what did we do?

We managed to generate over a full star increase, add on 75 reviews – ALL 4 and 5 star reviews only.

How did we do it?

We created a competition for previous guests. They were invited to a competition with the prize being a free stay at the hotel. They entered by performing actions on Facebook, Twitter, Instagram, Pinterest and ALSO by leaving us a Review of their stay!

Those with positive experiences were sent to a secret competition where they received additional entries by making the reviews public and posting them on Google Places, Yelp, and TripAdvisor. This worked incredibly well.

Usually most hotels will send a generic followup email to their guests to ask for reviews and while some are happy to do so, many are just not incentivized enough to make the effort.

Our strategy is based on understand this basic human nature, and coming up with simple incentives to make the action happen and creating software to scale the process.

This is just a part of what we do when it comes to getting creative in the hotel space. Fact is, there are companies out there with gigantic budgets, established money making funnels and the ability to outspend any competitor. So we need to stay creative, act fast and work effectively with our hotel clients who are trying to compete and get more direct bookings.

See our other case studies here:

How we were able to hit Page 1 of Google for a direct booking keyword with 33,000 Monthly Searches

How we were able to decrease the cost of booking by 89% through AdWords