Category Archives: General

Understanding the Power of Social Media Contests and How They Can Influence Change

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In 2014, the ALS Ice Bucket Challenge too social media by storm. The contest featured people challenging their friends, co-workers and family members to either post a video of them dumping a bucket of ice on their head, or they must donate to charity. This challenge proved to be both fun and powerful at the same time, since it raised awareness about a disease that many people didn’t know about. Since the initial ice bucket challenge, the ALS Association has announced that it will now become an annual event.

This shows that the power of social media is here to stay and can be used for any number of measures. Take the movie Straight Outta Compton, an NWA biopic, for instance. This movie shattered box office records, due in part to the fact that their template meme went viral on social media. It gave people from anywhere or with any organization to put a frame around their pictures with the Straight Outta Compton graphics. So for instance, a person from Albuquerque, NM could use the service to make a Straight Outta Albuquerque photo. This was fun for the people, but heavily promoted the movie, due to the power of social media.

The key now is to harness this power of social media to learn how best to promote causes. Doing this will allow any organization to get the word out about their initiatives, which will captivate the public as a whole. Social media is now not just something that teenagers are taking part in. Everyone from middle schoolers to grandparents are on social media, as are companies, nonprofit organizations and social clubs. You will be able to tap into this network to give people the opportunity to raise awareness about any cause that you have.

So if you are planning a 5K race for cancer awareness, one of the first places you should turn is social media platforms. These platforms are where the people congregate and it will allow you to begin the conversation in a way that is as subtle or aggressive as you would like. Many companies have had success forging campaigns on social media and continue to do so on a regular basis. One of the best things you can do in this regard is hire the help of a social marketing company who is knowledgeable about how to tap into social media. While anyone can post on these platforms, it is truly both an art and a science that must be mastered in order to tap into this power and develop a rapport with the people.

So the next time that you have any kind of cause or initiative that you are passionate about, make sure that turning to social media is your very first step. This will allow you to reach the people where they are in order to make a difference and get the word out in the most organic and widespread manner.

Communications In The World Of SEO

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The significance of a brand and establishing its power in the world of commerce has always been a substantial reality. Yet, online this has not been as established as it should be and that has led to most people focusing on regular SEO practices. Those used to work, but communications is a new player in the ball game and is working like magic at this point in time. Communications is easily the new SEO for those who are hoping to drive traffic onto their site and push for major conversions. Let’s take a look at what communications has to do with helping online sites.

Builds A Rapport

Communications is similar to SEO because the goal is to build a rapport. The ‘target’ has to be sought after and interested in what is being presented to them whether it is a product or content. If the rapport and trust is not there, they will not engage.

Communications, when used properly, will make sure a certain trust is being built through what is being projected to the target market. This is going to make a substantial difference in results and will help push a site to the top of its niche.

Better Engagement

Engagement is the reason people pursue SEO in the first place. The goal is to drive in more targeted traffic and ensure they are interested in what is being said and will eventually convert. Now, everyone is going to have different conversion requirements with some requiring e-mails from their leads, while others pushing for sales on products they have launched.

It does not matter what the goal is, engagement is key.

Communications are going to ensure this is the case and the results will come in as needed. SEO is just about ranking and building trust while communication is going to go the extra mile to really drive home the point and build this relationship that will last.

Leads To Enhanced Targeting

Targeting is imperative when you are trying to get down to a sub-selection of individuals who are going to come in and engage. Communications, when done properly, will lead to significant results right off the bat.

SEO is not even able to provide this kind of enhanced targeting. This is going to go the extra mile to ensure the traffic coming in is not only reaching large numbers but is ultra-targeted. The conversion process becomes that much easier when this happens.

Some are saying SEO in its truest sense is dying out and communications is replacing it. With the world of social media showing how target market in all niches can be reached, communications is not going to be dying out anytime soon. tt has carved a place for itself in the market and the results are there for one and all to see. The power this concept has for those who are looking to maximize their site and garner more leads is unbeatable. There is no other option that yields this kind of quality traffic.

How Your Successful Business Can Give Back To The Community

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In the early years of a business, entrepreneurs are focused solely on gaining market share and success. Bill Gates is a notable case. Once his business dominated the market and the internal structure was stable enough to maintain and grow the business, the richest man in the world turned his attention to giving back to the world around him.

It isn’t necessary to reach that kind of success before a successful business gives back to the community. Entrepreneurs all over the globe are earning the love and respect of their communities with their charitable gifts. Here are a few ways that your business can become a pillar of the community.

1. Sponsor or contribute to a school event

It’s no secret that schools are struggling to keep their arts programs. Companies can sponsor field trips, buy a musical instrument, or arrange for an artist to come for a special teach-in at a local high school. The good news is that these types of contributions are also welcome for sports activities, special needs children, and science activities. Find out what’s going on in your school district and see how you can help.

2. Establish a college scholarship fund

To ensure that the youth of today can become the leaders of tomorrow, why not help a deserving student get their college education. Many companies establish scholarship funds to honor the memory of a company founder. These awards can be made for students planning on studying at a particular institution or in a specific program of study. Talk to a representative at an area high school or university to see what you need to do to establish a fund.

3. Sponsor a green space in your community

Area parks are always in need of maintenance and upgrades. Why not work with a local parks committee and contribute funds for pathways, playgrounds, and plantings. Not only will you enrich the lives of others by doing so, but, if you are local, you will also get a chance to wander the grounds and experience the beauty. Parks are a source of civic pride and are often gifted with extras by area businesses and citizens.

4. Sponsor a local athletic team

This time honored tradition is a favorite of many local businesses. As a contributor, you’ll get the chance to see how proud the kids are to play in their new jerseys. Many athletic programs are also looking for sporting equipment and improvements for their facilities. It’s a great way to create stronger communities.

5. Reach out to those in need at food banks and homeless shelters

When hard times hit, food banks and homeless shelters are there for them. During the holiday season, donations peak. However, it is during the rest of the year that contributions are most needed. Sponsor an employee food drive during the spring or summer months to help fill the gap. Plan on matching every donation with company funds to make the gift go further.

The Importance Of Continuing Education Through Online Materials

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Continuing education is an excellent option for students who have goals to attain and wish to make the most of their time. Whether it is to pursue a better job or to simply earn a degree, this is the path to take. With the advancements seen in the world of technology, online materials have become a common option for students who want to get through such a journey without having to move around. This is where access to online materials is going to make a student’s life easier. Let’s take a look at the importance of these online materials for students.

Easier Access

Popping open one’s laptop and knowing all of the critical online materials are in place can save time. It makes life easier in general for students who want to focus on what they are learning. Easier access is essential in this day and age, which enables students to maximize their studying time in general.

Access is never to be ignored and is one of the reasons online materials have been made available for students who are pursuing further education. It doesn’t matter what program one is in, online materials being accessible makes things better for one and all.


Online materials are an excellent option for students who want something that is simpler. Going through the hassle of other methods to attain requisite materials have been left in the past. Continuing education is not as challenging with regards to getting your hands on the materials and being able to work based on personal requirements.

The simplicity of the process makes it easier to attain higher grades and remain focused on the task at hand to achieve personal goals. This is one less hurdle for people to get concerned about when it comes to reaching the dreams they have set for themselves.

Ensures Customization Is Possible

Continuing education is important and requires meticulous attention to detail on the part of each student going down this path. It can be challenging to have one’s schedule built around the program that is being worked on. This might have been easier when you were younger, but that is not always the case at an older age. This is why online materials are an excellent method to ensure customization is possible for all students. You are able to access them from anywhere with any device ensuring the schedule will be built around the person’s requirements rather than the other way around.

The importance of continuing education is undeniable for those who are wishing to reach personal goals and attain new heights in their career path. However, without the help of quality online materials and being able to access them with relative ease, most students would not be able to go down this path at all. This challenge is not as significant as it used to be due to the set up in place with regards to online materials being easy to find and make the most of.

Ways in Which Your Business Participate in Charitable Works For the Youth

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How can your business participate in charitable works for the youth? Business plays a major role in influencing young people through active engagement throughout their own communities. Every company has a role, big or small, in the greater community. And it’s important for leaders to consider new ways to foster a community connection for their company and employees as well. Business can engage themselves in charitable works for the youth through the following;

You can involve your business via funding Priorities. Business should respond to needs in the community proactively and strategically by way of grants and financial support to create positive social change by providing funding to scale out and develop curriculum for non¬-profit youth programs. Providing for young people who are disconnected economically or socially excluded with opportunities to participate in decision making process to ensure their full involvement in society.

Your business can engage in helpful work for the youth by setting up a drop-in center that must carry out structured and focused activities that are clearly directed toward addressing or inhibiting specific evils facing youth and can be operated to prevent or address problems such as violent behavior of at-risk youth by helping them improve anger management skills and addressing drug addiction among youth by offering self-help and peer support programs. For drop in-centers to illustrate that their activities are focused, structured, and evidently directed to addressing or averting specific problems facing young people, drop-in centers can use suitable qualification criteria and selection processes to choose individuals that will interact with youth.

Social and recreational activities. This needs to be structured in a way that they provide benefit to the youth activities such as movie nights, concerts, and youth dances that are supervised by responsible and qualified individuals focused in dealing with issues that critically affect the youth. This boosts the organization’s reputation.

Advancement in education. Your business can participate in charitable youth works by enabling the youth to advance in their education by providing information and training activities in a structured and organized manner that solely lies on improving the lives of individuals in the society by various ways such as teaching a job seeking and interview and job interview skills, second language and practical business training and experience.

Sports Activities. Your business can engage in charitable work for youngsters by engaging in sports activities that must demonstrate that the activity is a structured and focused attempt to address an identified youth issues. Practical proof of a causal linking between the activity and the delivery of the charitable benefit is needed. An example is when involvement in sports activities is shown to be part of a planned program to prevent the youth at the risk.

Giving young people participation and influencing roles. It is crucial to consider youth’s value of manipulating and putting their weight behind an organization, especially in participation and influencing roles. A company should create young people’s advisory group that are valued as a board because the direction they give teams can often mean the variance between a piece of work succeeding and failing.

Your responsibility to contribute to the youth is not limited however to certain charity works. Bookmark Website Builder, for example, contributes a portion of every sale to provide clean water to underprivileged nations. Empowering the youth could be sparked with something as simple as clean water.

The Importance of Project Management For Marketing

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Many businesses and corporations today use and depend on project management tools to ensure the smooth running of business operations. Gone are the days when organizations would only use a rigid and hierarchical, as well as divided labor system to run the business. Today, virtually all businesses use automated project management systems to ensure optimal performance and profit realization. Project management is essentially very important in marketing.

Business processing and management tools help marketers to reach out to the vast majority of their target audience, which in return enables the business to record higher sales thus higher profit margins. Discussed below are some of the benefits of project management in marketing.

1. Project Planning:
Project planning is vital in every advertisement and marketing campaign. Marketers greatly benefit from project management tools as it enables them to identify and plan better, more practical marketing aspects to optimizing program delivery. Some of the marketing aspects that project managers have to consider include advertisement campaigns, digital marketing, direct marketing and distribution training and management campaigns. A well-planned marketing strategy has a higher probability of delivering higher returns on investment than an unplanned strategy.

2. Documentation and Task Management: There is more to marketing than just advertising your products to everyone you can reach. Marketing project management entails following a detailed and documented strategy for lead generation and audience conversion into potential and later, loyal customers. Every marketing step and task need to be well calculated to improve conversions and sales rates. It also ensures a follow-up is done on potential customers to ensure their queries and orders are responded to and processed in time.

3. Cost tracking and documentation: Every marketing campaign requires reasonable funding to help drive higher conversions and sales. Proper budgeting is therefore needed to ensure everything goes as planned. Cost tracking and documentation, therefore, helps marketers remain in track without overspending or directing most of their attention to one marketing campaign. Tracking costs and documenting everything also helps the company recover costs and work as per the budget allocated for marketing.

4. ROI (Return on Investment) analysis: Each marketing campaign or program needs to earn something back to the company. With dozens of marketing and advertisement campaigns implemented for all products and services (that the company does offer), identifying the most converting marketing campaign can be an intimidating task especially if there isn’t proper project management. Nonetheless, project management tools help marketers analyze returns on investment based on each marketing campaign, which makes it possible to identify both converting and non-converting ones. This then enables them (the marketers/the company) to decide on what should be done to improve sales and customer conversions.

5. Collective task management: Marketing is a collective task that requires specific management criteria for everything to run smoothly. With proper management, the marketing team should be able to deliver and drive more traffic and sales from each marketing campaign.

Based on the facts above (and many more), it is clear that project management is vital for the success of a business’ operations. It is through marketing that a company can drive sales and record sales; hence what makes proper management of marketing strategies and implementation vital.

Digital Assets With SEO And Optimizing Them

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Several elements are involved when trying to optimize a website today. However, amidst all these things, the most important thing is that the website serves as a good marketing avenue by generating leads. In search engine optimization, there are the digital assets that make use of the SEO tricks and techniques. With the fast evolution and development of the internet, more people are investing in the digital assets so that they can improve the user experience. A digital asset is simply anything that you put online for SEO purposes. Digital asset optimization helps optimize those assets and promotes them as well. Let us look at some of the digital assets you can have with SEO and how to optimize them as well.


Videos are one of the most used digital assets today in SEO. They greatly help improve the user experience and if optimized, they can boost a website in a great deal. For optimization of videos, it is important to insert a text line that describes any video you have embedded in your website. If you collect video content on your site, ensure that you get good reviews and many views so that the videos can help you rank well. Make sure you always optimize the titles of the videos and their respective descriptions on your website and even on the videos’ website. Building a dedicated Google Video Sitemap is also a good idea since it helps them find your videos with ease. Lastly, point out some links on your videos on YouTube so that they can have a chance to be placed in Google’s universal search results.

Audio Assets

These are the other assets you can have with SEO. They are very beneficial to your rankings only if they are well optimized. With the audio assets, ensure that you get a text embedded round your podcast so that the search engines can be able to read the asset’s context. Do not make a mistake of putting several podcasts on a single page with the notion that the search engines will sort them. The best way to go is to build a design whereby each audio asset has its page that can have its unique title and tag.

Image Assets

The image assets are very important in SEO. Image search is one of the major contributors to traffic towards your website. Most people like seeing images in the search results and if you optimize your images well, you will surely get traffic to your website. In optimizing them, you should first name your image files with suitable keywords. You should also put optimized text near the images when coding your page. In the Google webmaster tool, make it a point of allowing permission for Google image labeler to have access to your images.

Above are some of the digital assets you can have with SEO and how they can be optimized to help your website rank. Some of the other assets include PDFs, eBooks, brochures, whitepapers and webinars among others.