Category Archives: General

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How to Get Higher Local Search Engine Rankings in Charlotte…on a Budget

By | General, Local SEO | No Comments

 

Do you own or run a business here in Charlotte? Then you may have noticed that, over the years, SEO has become more and more complicated. But that doesn’t necessarily mean it has to be more expensive. This is especially true for local SEO in Charlotte. Rather than competing with hundreds or thousands of other businesses across the country, you’re simply competing with those in the area…meaning you have a much better chance of standing out.

So, for instance, if you run a veterinarian practice in Charlotte, NC, then there’s no need to invest extensive resources into rating highly in global searches. You just want to rank first in the search engine – or at least on the first page – when someone searches for “veterinarians in Charlotte.”

But how can you do that without a big marketing budget? With the right local SEO strategy for your Charlotte, NC business, it’s easy to attain higher rankings and gain more visibility – and you don’t have to break the bank in the process. Here’s how:

Charlotte 2 Focus on incredible content

Focus on incredible content.

You might be well versed in SEO, responsive design, and meta tags. However, at the end of the day, none of this can take the place of powerful, relevant content. Learn how to blog, consider adding photos and videos, as well to your site. Websites that go beyond plain text have higher rankings and lower bounce rates. Just make sure that your website load time isn’t impacted. Google penalizes sites that load slowly; likewise, customers and prospects will click off a clunky site.

Charlotte 3 Dont forget to build your citations

Don’t forget to build your citations.

Citations are simply an online reference to your company name, address, phone or website. They can come from anywhere including your Google My Business listing, as well as other directory listings like those on whitepages.com, yellowpages.com, Bing Local, Yahoo!, and Yelp. They can also originate from blog posts or news articles that mention your company or products. But the more quality mentions of your business, the better your local search engine results.

Just make sure that the information in your citations is accurate and consistent across all listings. Google establishes trust and relevancy through consistency. So inaccurate or conflicting contact information can have a negative impact on rankings.

Charlotte 4 encourage online reviews

Encourage online reviews.

Online reviews can yield some serious local SEO results in Charlotte – all without you having to lift a finger. In fact, according to a study by Dimensional Research, 90% of those surveyed said that positive online reviews influenced their buying decisions. What’s more is that 74% reported that they would drive an additional 20-60 miles to shop somewhere with good reviews.

Charlotte 5 add a healthy dose of social media

Add a healthy dose of social media.

High quality content on social media can also have a big impact on local SEO results. Google says they don’t take social media directly into account. However, the search engine does factor in social signals (a measure of social media activity, such as a like, vote, or share) when ranking a site. So make sure you have profiles on relevant social media sites, post high quality content to them, and encourage regular customer interaction.

If your business is a local one – and you rely on nearby customers – then localized SEO is your ticket to more online visibility and website traffic. And with the tips above you don’t need to have a huge marketing budget to attain those goals. But if you’d rather outsource the process to Charlotte’s SEO experts, contact YouthNoise. We specialize in search engine domination and can help you get multiple first page rankings.

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The 15 Most Costly Myths in the SEO Industry Today

By | General, Local SEO, SEO | No Comments

Think you’ve got a pretty solid grasp of the fundamentals of SEO? You might want to think again…

Even if you’re an SEO OG and have been optimizing websites for years, there’s a good chance that most (if not all) of your SEO “knowledge” is nothing more than misinformation and meaningless tropes.

That’s right… You’ve most likely been misled about certain SEO “truths”, that are anything but. Part of the problem is that controversy sells, so, many sites carelessly publish articles that deliberately provide incorrect information just to generate buzz.

The other problem is that SEO is complex and ever-changing. What held true a few months ago could very well be completely untrue today. No wonder there are so many myths about SEO floating around out there.

Read on to see how I debunk 15 of the costliest myths in SEO today.

15 SEO myths that are eating up your profits

I’ll begin by quickly debunking the biggest myth of all: that you need to hire a professional agency to engage in effective SEO.

The fact is, virtually anyone can get the hang of SEO. The problem, however, is that best practices change so often that it’s difficult stay fresh. With that in mind, it makes sense to hire someone as your SEO watchdog. Your proverbial “man in the trenches” who stays on top of SEO trends and ensures that your sites stay in Google’s good graces.

Hiring an SEO manager is simple enough, but what others really eat into your budget? Here are 15 more SEO myths that you should look out for.

1

Having a top ranking on the search engine results pages, or SERPs, is advantageous, but it’s not the be-all, end-all when it comes to SEO.

This wasn’t always the case…

In the early days of SEO, achieving a top slot was a top priority. Today, however, that ranking must be backed up by top-notch content, or it won’t last long.

Don’t have tunnel vision about achieving a top ranking on Google–and don’t despair if you’re not there. Focus on developing relevant, useful, unique content, and everything else will fall into place.

2

Yes, Google has officially stated that social signals, such as Facebook likes and retweets, aren’t taken into consideration by the algorithms. However, there’s lots of anecdotal evidence suggesting otherwise.

What’s clear is that despite protestations to the contrary, major search engines like Google and Bing take cues from social signals to determine how useful and relevant a site is. Develop and maintain a strong social media presence to make the most of this.

3

It’s easy to see why this rumor just won’t die. In 2014, Google’s Matt Cutts famously tweeted that people should stop using guest blogging to get links because it doesn’t work.

What many folks don’t realize is that Cutts did a complete about face shortly thereafter and officially gave guest blogging his blessing. It’s not like it matters much, anyway. There’s no reliable way for a search engine to discern a “normal” blog post from a guest blog post.

4

/facepalm

How is this one still an issue? Although some of the dust has settled since the mobile revolution really got underway, assuming that mobile optimization doesn’t matter is a big, fat mistake.

Think about it: Google has officially come out to say that mobile friendliness is taken into account when rankings are assessed. Further, when a site is mobile friendly, it delivers a better user experience.

Don’t create a separate mobile site. Have your site developed using responsive web design, or RWD, so that it renders properly across all devices.

5

Snapping up as many top-level domains may seem like a great way to quickly boost SEO, but that’s not always the case. It generally holds true for .com and .net domains, but others won’t get you far.

Before investing in newer top-level domains like .guru and .company, make sure that your existing .com domain is relevant to the content of your site. Use keywords in your domain when it makes sense, but understand that relevance is far more important than keywords.

6

Yes, Google loves long-form content. Articles and other content that average around 2,500 words or so tend to perform well.

This isn’t universally true, though, and it should not be the basis of your SEO strategy. When the situation warrants it, long-form content is terrific. You see, the topic at hand must be complex enough to justify going into such detail.

Just because content is 2,000 words or longer doesn’t mean it will give you a big rankings boost. For that to happen, it must deliver value to readers, and it must be relevant to the main gist of your site.

7

Even though this hasn’t been the case for several years now, a disconcerting number of people still believe that SEO is mostly about using the “right” keywords.

Keywords still affect rankings–supposedly, less than 15 percent of a webpage’s ranking is influenced by its keywords–but other factors matter more nowadays. Properly addressing user intent is much more important, so make sure that people are getting what they need when landing on your website.

8

About 10 years ago, anchor text optimization was all the rage. Google got wise to some of the underhanded tactics that were being used though, so things are a little different these days.

That’s not to say that anchor text is somehow irrelevant all of a sudden. It is still a great way to enhance an SEO strategy. However, some old techniques should be shelved.

Most notably, avoid excessively using the same anchor text again and again. Diversification is crucial. Don’t just focus on keywords in anchor text, but mix things up with generic terms like “click here” from time to time.

9

This myth flies completely in the face of reality. If anything, optimizing images is more important than ever, as visual content has been growing in importance by leaps and bounds.

Since there’s no way for search engines to “read” images, you must optimize them yourself using titles, tags and captions. By describing each image in this way, you bolster your SEO and have the opportunity to appear in image searches as well.

10

When engaging in social media marketing, optimizing messages and content is, indeed, beneficial. By doing so, you make it easier for people to find the pieces that you’re trying to promote.

No, optimized content on social media doesn’t affect your search engine rankings. Instead, it provides another way to ensure that the right people find your content. Social sharing also enhances link building, so this is a win-win situation.

11

Given how much new content flies onto the internet every minute of the day, it’s safe to say that Google can’t possibly keep up with it all. Despite this, many people are under the impression that once they post something, indexing will quickly and magically occur.

This is patently false, but there are things that you can do to prompt Google to index new content. Most notably, use the Google XML Sitemap Generator plugin for WordPress to ensure that search engines are alerted to fresh content as soon as it is published.

12

For some reason, this misconception has gained new life recently. I can debunk this myth by stating the following: Google’s algorithms prioritize relevance and usefulness. Rambling on and on across dozens of pages won’t get you anywhere if the content on them is irrelevant or not useful.

If you legitimately need to add a new page, do so. Don’t add more pages to your site in the hopes of achieving a better ranking, or you will be sorely disappointed.

13

Given how quick and easy it is to add meta tags–in particular, for titles, keywords and descriptions–there’s no reason not to do so. Matt Cutts officially announced that Google doesn’t care about them, but they are still worthwhile additions to any page.

Using meta tags may not boost your site’s ranking per se, but they tell people what to expect from a given page and may therefore make it more useful and relevant to them.

14

Links will always matter, and they will always affect how webpages are ranked. Therefore, link building isn’t in danger of dying any time soon.

Still, link building has evolved considerably. The best link-building strategies focus on producing top-notch content that people naturally want to link to. Asking websites to randomly share links to yours is totally out.

15

This myth, in particular, costs many businesses dearly. They are told that SEO is a thing of the past and not to bother with it, and then they wonder why their sites flounder on the major search engines.

SEO is not dead. It has just changed, and it continues to change. The very fact that it constantly evolves certainly suggests that it will continue to be relevant for a long time to come. Also, you can check out these SEO services to learn more.

Conclusion

If you’ve fallen for any of these myths, you have my sincere apologies. Now that you know the truth, you can move forward into a brighter, better online marketing future.

The bottom line here is to always be careful about anything that you read online. That’s as true about SEO as it is about anything else.

Which of these myths shocked you the most?

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A Space Shuttle Tank’s Legendary Journey Through Los Angeles

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While ET-94 never made its amazing journey to space, the huge space shuttle fuel tank is getting a second life. On Thursday, it was announced that the piece of machinery would travel along the Panama Canal and soon make its way through the streets of Los Angeles until it arrives at its new home.

That new home will be the California Science Center in Los Angeles. The tank, which weighs 32.5 tons, will join Endeavor, a space shuttle. One of the most surprising aspects may be the size of the fuel tank, which is longer than the shuttle. The ET-94 measures 27.6 feet in diameter as well as 154 feet in length.

The journey could take up to eight weeks this April via barge from a New Orleans NASA facility. After passing through the Panama Canal, the fuel tank will debark at Marina del Rey in Southern California. The following journey may be the most difficult part, in spite of the fact that it encompasses just 12 miles. The tank will be hitting the freeway and city streets, eventually arriving in downtown Los Angeles.

The road portion of the epic journey alone is likely to take up to 18 hours. The museum expects that the tank will arrive on May 21st, and not without huge fanfare. Preparation for the big day is already underway. Plans to trim back trees, raise telephone lines, and temporarily remove light poles will make for a smooth ride. It may have cost $10 million to move the Endeavor, but it will cost less than one-third of that to move the tank.

Tanks like the ET-94 were designed to be expendable; however, this one was never used. Only three tanks survive. This one was originally designed to fuel engines by holding oxygen and hydrogen before being dropped to burn or fall into the ocean.

This tank did not fly, but researchers did use it to learn more about the Columbia disaster. It was able to help researchers determine why the shuttle broke as it entered Earth’s atmosphere in 2003, which led to the deaths of seven crew members on board. Foam insulation had broken off, damaging one of the wings of the shuttle. This allowed the combination of wind and heat to take out the wing entirely.

By looking at the insulating foam of the ET-94, researchers were able to learn much about the piece that could influence the future of spacecraft.

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Los Angeles Unemployment Declines Despite Drops in Jobs

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In January 2015, Los Angeles, California saw an 18,000 drop in its employment numbers even though its unemployment rate for the previous month was relatively low at nearly six percent. This may seem strange, but once you ask a few people why they are out of work, it may make better sense. Perhaps Mary has not found the right fit for her, while Harry grows weary of never finding work and eventually gives up.

Los Angeles had about 4.4 million workers in January 2014, as opposed to the dropped numbers for January 2015. Surprisingly, Los Angeles county’s unemployment rate was the same as the whole state of California. Normally once the holiday season is over, employment numbers decrease anyway because the seasonal positions are no longer needed. This is expected to happen within certain businesses each year, and Los Angeles County started it with about 88,000 empty positions.

The numbers keep record of the progress, or lack of progress for the county within a given year. To the person who was holding out hope that their seasonal job would turn into a permanent position, those numbers mean unemployment. The devastation of the loss could make him or her decide to give up on finding another job, or make the long-term decision to go back to school. Earning a degree could be a step up to a more permanent position, giving that many SEO companies in Los Angeles prefer to hire people with some secondary education.

The Employment Development Department in California takes in affect the loss of those seasonal jobs after the holidays are over. With this factored in, Los Angeles still recorded a loss of 14,000 jobs in January. Unfortunately, the manufacturing business loss about 7,000 jobs. Once the adjustment was made by the EDD, the December 2014 employment number for Los Angeles was more like 4.37 million instead of the previous 4.4 million reported in January 2015. The seasonal jobs were not considered actual jobs. Therefore, the numbers could not reflect a loss of those jobs.

The loss also does not completely come from the elimination of seasonal positions. There could be companies needing to lighten their payroll for reasons such as filing for bankruptcy. According to the EDD, retail businesses suffered the harshest loss at nearly 19,000. Retailers are normally the businesses that tack on more workers during the holidays to meet the high shopping demand during the season.

Even though the unemployment rate drop for Los Angeles County was a good thing, there was a big drop in the amount of jobs to be had. All in all, Los Angeles had a 2.2 percent growth in payroll numbers from January 2014 to January 2015. This included up to 12, 400 for professional business services; up to almost 20,000 for food accommodation services, and health care and social assistance went up to a little over 27,000.

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Autonomous Google Car Crashes In Los Angeles

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One of the first accidents to happen between Google’s self-driving cars and a public transit bus was due to the fault of a computer algorithm. According to the reports filed on February 14th by the Department of Motor Vehicles in Los Angeles, California, a Lexus RX450h SUV crashed into a bus while in autonomous mode.

The accident between the autonomous vehicle (also known as an AV), and the transit bus happened in Mountain View, California on El Camino Real, near Google’s headquarters.

There was a test driver in the vehicle, but the car was in autonomous mode. Luckily, there were no injuries from the accident.

According to the reports, the self-driving Lexus SUV was prepared to make a right turn on Castro Street. The vehicle was in the right-hand lane of a three lane street. The Google self-driving car wasn’t able to make the right turn due to sand bags that were obstructing the lane. This required the vehicle to move into the center lane in order to make a right turn.

The self-driving vehicle correctly allowed multiple vehicles to pass before attempting to proceed around the sand bag obstruction. A bus approached behind the Lexus SUV at 15 MPH. It was noted that the test driver, who sat in the front passenger seat, could see the bus in the left-hand mirror. The self-driving Lexus was going 2 MPH when bus collided into the SUV causing damage on the front-left fender, sensor and wheel of the Lexus.

As reported from the Los Angeles DMV accident report, the test driver thought that the bus would have come to a complete stop, allowing the Google AV to proceed. However, it took only three seconds for the SUV to make contact with the bus.

These are everyday situations that human drivers have to deal with on streets and highways.

The Google AV positioned itself to proceed while another vehicle was incoming. The computer algorithm predicted that transit bus would either stop or slow down enough to allow it to pass. Even the test driver had the same notion. However, in this case, both the computer and test driver were wrong.

Alphabet (the parent company of Google) has taken the blame for the Google AV accident. This is the believed to be the first autonomous mode accident out of 1.5 million miles driven. As reported in Reuters, Google has stated they bear some reasonability. However, the transit agency is still investigating and has not determined liability.

Accidents with self-driving cars will provide more evidence to Consumer Watchdog groups who are constantly warning about autonomous driving to make their case regarding stricter regulations, vehicle standards and technology.

Groups against self-driving vehicles state that accidents like these are all the proof they need to show that the technology is not efficient as a human driver would be. The project director for a Consumer Watchdog group, John Simpson noted that for every autonomous vehicle crash, police must be called to the scene, video and technical data should be gathered as evidence and the information should be made public.

Although this may be the first autonomous vehicle accident reported in Los Angeles by the DMV in 2016, there have been 17 reports filed by Google over the past six years. In those 17 cases, Google was not blamed in any of those accidents.

With over 1 million miles, Google has launched a fleet of 23 Lexus RX450h SUV’s on the roads of California. Alphabet Inc. will not only improve on the technology, but also, will learn from this incident to ensure self-driving improvements for situations like these.

confident los angeles female marketing firm owner

Los Angeles Isn’t the Friendliest City for Female Entrepreneurs

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Being a female in the entrepreneurship world isn’t only challenging, but it’s not always accepted with open arms. In fact, in studies conducted by WalletHub, Los Angeles as a whole doesn’t provide a very welcome environment for female entrepreneurs.

Another national survey of “2016’s Best and Worst Cities for Women-Owned Businesses,” studied one-hundred metropolitan areas across the United States. From here, the people conducting the survey looked at specific metrics, including the average profits of businesses in the areas, how friendly the areas are toward working mothers, and even the percentages of businesses that were owned by women in the local economy.

Statistics for Metropolitan Regions

Now looking at the specific statistics for the metropolitan region of Los Angeles-Long Beach-Anaheim, we can see just how low the rankings are toward the friendliness of female-owned businesses. This region ranked 78th of the one-hundred metropolitan areas studied. It also ranked 70th place for female business owners for “Overall New-Business Friendliness.” Other rankings include 59th by “WalletHub ‘Working Moms’,” and 85th on the topic for “Average Revenue Growth of Women-Owned Businesses.”

A study performed by the Los Angeles SEO Firm, not all feedback was reported as bad news. Los Angeles ranked in 7th place in the category of female entrepreneurship. On top of that, it came in 18th place nationally for the highest percentage of women owning businesses in its local economy. This just comes to show that even though Los Angeles doesn’t have the friendliest attitude toward female entrepreneurs, female entrepreneurship is on the incline and is hoped to become more widely accepted as the years go on.

Overcoming Obstacles

Although there are many obstacles that average female entrepreneur faces, there are also ways to get through these obstacles step-by-step. Here’s a list of helpful tips female entrepreneurs can utilize while climbing to the top:

– Utilizing connections with other business owners
– Being decisive about decisions whether large or small
– Having the necessary access to funding when opening a business
– Not allowing others’ expectations to get the best of them
– Managing time well
– Last but not least, not fearing success

Local Economy

According to the Los Angeles Business Journal (LABJ), small businesses overall face tough times in Los Angeles. A recent job forecast report released by the Los Angeles County Economic Development Corp. (LAEDC) shows that economic growth will begin to level off during 2016. By adding 95,000 jobs to the economy in 2015, the growth rate increased 2.2%. However, by creating an estimate of 73,000 new jobs this year, the economy is estimated to decline to 1.7% in 2016. On top of that, looking out at 2017, it’s only estimated that 44,000 new jobs will be created, causing the economic growth to decline even further to a rate of 1.0%.

Even though this is estimated to be a steady decline in the job growth rate, the calculations don’t factor in all the businesses that have cut jobs or have closed—in reality, on average, 1 in 4 companies close after their first year of operation. Even though the rate of economic growth is estimated to decline, the unemployment rate in Los Angeles rose to approximately 6% in 2015 and is only expected to remain fairly constant up to 2017.

Although Los Angeles isn’t the friendliest city toward female entrepreneurs, there are always ways to overcome this obstacle by following the tips stated previously in this article. Females have the potential to overcome anything when pursuing entrepreneurship, even with the odds stacked against them.

Local Vs Nationwide SEO

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Marketing requires attention to detail and an understanding of the demographics being targeted. Certain campaigns are going to be restricted to local audiences (i.e. towns and cities) while others are going to extend to the entire nation depending on the brand’s range and desired target market. Generally, larger brands focus on a nationwide campaign and small businesses restrict themselves to the area they are housed in. Let’s take a look at how this changes up the approach taken to SEO and the marketing being done for the business as a whole. It is essential to compare local vs nationwide SEO to get a better understanding of which approach is best suited for your business and if the SEO company your hire is up for the task.

Emphasis On Using Location Indicators

Local SEO is built on the premise of using location indicators. This could include the city name, zip code, famous attractions in the city, and other related information locals can jive with. This is where a lot of personalization can be done for the SEO campaign being run.

Nationwide Targets Broader Keywords

Nationwide campaigns are going to be targeting broad keywords and not personalizing their approach as much. The goal is to hit all of the major keywords a person from any part of the nation would search up in Google and/or related search engines.

Aggressive Campaigns Are Reserved For Nationwide Campaigns

Nationwide campaigns tend to be done on a larger scale due to the competition for the keywords. Imagine being one of two bakeries in a city, now imagine you are competing with multiple big budget bakeries all at once. The former option seems easier doesn’t it?

This is why nationwide SEO tends to require further focus, a bigger budget, and aggressive campaigning to see results. Anything else in such a situation is not going to suffice and the business is going to lag behind. It is imperative to sit down and put together a plan in accordance with these needs and remain aggressive.

Importance Given To Personalized With Local SEO

This is another factor often seen with local SEO and should be taken into account. The demographic being targeted is narrow and, therefore, the business has more to work with online. How is this possible? There is a lot more personalization that can be done in accordance with where the business is housed, local interests, and other related information. It is easier to connect with people and this can help the site rank in major search engines.

These are the difference between the two types of SEO and many times the similarities can lead to ignorance in one’s approach. It is essential to sit down and map together a reasonable campaign based on expectations rather than wasting time with an approach that is not going to cut it for the market being targeted. Attention to detail is essential and the crafting of a campaign is always going to begin by pinpointing the target market and moving forward from there. This can also have an impact on the budgeting as well, which should be kept in mind at all times.

How To Inspire Motivation

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Motivating somebody to the point where they will get out, take action, and make a difference in their lives isn’t exactly a simple task. It requires consideration, the right approach and inspiration. The following tactics, or suggestions if you will, form a very good basis for reaching this goal.

1. Show You Care

The best place to start when you want to motivate somebody is to show you genuinely care. They have to know for a fact that you aren’t serving your own personal agenda. Instead, you are completely focused on helping them bring a much needed change into their lives. If you don’t care you are not going to motivate anyone.

2. Show Enthusiasm

Just like whistling and laughing, enthusiasm is very contagious. When you communicate with the person you are trying to motivate then stay as enthusiastic as possible. Your energy will naturally catch on and help the motivational process.

3. Emphasize The Reward

It doesn’t matter what the situation might be, there is always a reward at the end. Whether a person will be leading a healthier lifestyle, quit smoking or get a raise, there is a bigger picture to always use as a focus point. Remind the person of this reward on a constant basis and let their perspective remain on the bigger picture.

4. Give Compliments

There are few things in life that are as motivating as compliments. Telling a person how good they are and what makes them unique is part of the foundation for inspiration. Find their strengths and let it overshadow their weaknesses completely.

5. Focus On Their Feelings

Even though rewards are great motivators, everything comes down to feelings. The great saying that you can only help a person who wants to be helped still rings true after all this time. Use their feelings to drive them into the direction of change and really make it personal.

6. Be An Example

The most inspirational people aren’t the ones that relate stories of other great individuals. It’s those who practice what they preach. If you want to work up inspiration in somebody then they’ve got to see motivation in your life. Apart from just gaining their respect, you’ll gain their attention.

7. Present A Challenge

The Google company has a policy where they allow employees to do whatever they want one day of the week. In other words, they can put their creativity and ideas to work, as long as it’s work related. Presenting somebody with a challenge that will see them pushing themselves on an exciting level is a proven method that always works.

8. Set Specific Goals

Last but not least, help the individual to set specific goals with deadlines and everything that goes with it. This will provide a little pressure with the motivation and results will come much sooner.

A Last Thought

Earn a person’s respect and trust before trying to motivate them, otherwise they won’t take you seriously. Once they allow you to influence them the possibilities are endless.

A User Experience for Marketing

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With the great advancements and competition in the marketing world, including digital marketing, user experience proves to be an essentially increasing feature.

The term User experience has been widely used for website design and development justification as well as content decision and optimization of search engines. Responsive design, daily posts, blog creations and reduced download time are all good for user experience, data structure implementation for the best searcher experience. Generally, there exist a number of design fundamentals of user experience which greatly impact the marketers’ work, as discussed below:

Content is key: keywords must be included and placed in their proper context for the benefit of technology and the market participants. The used user experience facets should be measurable while the effectiveness of their findability should be test-determined. Use of formative and summative tests should allow measurement of their usability while accessibility should be both technology and human measurable. User experience honeycomb integrates the elements of the technique being desirable, valuable, findable and accessible, usable, useful and credible.

Most marketers view user experience as only about creation of attractive interfaces, not as a part of the broader experience and skills in the field. User experience is all about creating the right relationship between humans and technology by identification, design and development of the latter. It is good to understand that this relationship weakens with increase in technology levels and the resultant digital world disruption.

Marketing is not all about promotions and other aspects of attracting customers to like things. It rather touches on the products by producing exactly what people want through different product designs, irrespective of any available experience but rather by being more creative. Working in close proximity with digital marketers could help strengthen valuable intelligence campaigns and optimize search engine marketing activities.

User experience employs a combination of several research approaches. Usability is viewed as being different from user experience with usability, which is an attribute of quality, being part of the user experience. This technique advocates for marketing systems that are effective and efficient, learnable and memorizable with error handling aspects thus user satisfaction. The design should eliminate overwhelming and complicated navigation schemes and cluttered pages.

Findability aspect of the user experience: The system ought to provide users with easy way of finding/locating online contentment as desire raises, either by query searching, asking from the available social networks or browsing. Other findability aspects include labeling, refining, formatting, organizing teleporting, reading and scanning amongst others. Lack of experience or education in information architecture, human or computer interfaces, usability existence of search engine spam and spammers collectively spoil the industrial reputation.

Social web has already caused incredible marketing disruptions thus turning the digital market into a conversation and contribution management discipline. Consequently, marketing organizations have shifted to creating real value for their specific target customers. Thus, it is important to note that the discipline is solely about people and not technology.

In summary, trends and techniques for a producing a more attracting user experience are very dynamic. With the rise in the modern day interaction in the social networks, there are perfect opportunities for production of effective user experience. With user experience creation being a predetermined process, the development of the same has several elements of other production development. As a result, it is necessary to strictly follow each stage and acquire the right research and implementation for the same. Use of a positive user experience design, technology and content decision justification requires proper content reasoning presentation.