Why Rankings Drop and What To Do About It?

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You used to dominate the results pages, but out of nowhere your rankings dropped and sales dried up. No more targeted traffic, emails and leads. You take a look at your analytics report and you see that steep fall in traffic plotted in the graph. Such a scenario would be any webmaster’s nightmare. But this is how the SEO game goes. Rankings can drop for multiple reasons, and knowing the exact cause is vital in regaining your rankings. Read on to discover the different reasons why rankings change and what you can do about it.

1. Check your content

Everybody seems to be saying that content is kind, and for good reason. Your content has a lot to do with your current rankings. Making even the slightest change to your content can have a huge impact, so take note of all the updates you make on your posts. Usually, the biggest offender is changing your title. Removing even a single word from your title can result to a huge decrease in rankings. The old adage “If it ain’t broke, don’t fix it” should be applied here.

2. Replace lost links

Links are one of the most important factors used by search algorithms when ranking a certain webpage. Many webmasters simply blast links pointing to their site, but not all of them realize that these links get lost over time. This may be because a website that links to you gets shut down, gets penalized, or simply removes their outgoing links. Blog and forum comments are also notorious for getting removed quickly.

The best course of action is to monitor all the links pointing to your site. There are third party tools that make this a whole lot easier. You will get notified when you lose a link, which should serve as a reminder to build new ones. Also, keep in mind that link building is an on-going process. You can’t just build hundreds of backlinks and expect to maintain your rankings for years to come.

3. Redirect an old URL

Updating a page or post URL can lead to a drop in rankings for that specific web page. This is because all the links pointing to the old URL will not be carried over to the new one unless you redirect it. In general, it isn’t advisable to make changes in your URL; getting it right the first time is key. But if it cannot be helped, be sure to redirect the old URL to the new one so the link value will be transferred to the new URL.

4. Algorithmic changes

You probably know that Google and other search engines update their algorithms hundreds of times each year. One method might be working wonders right now, but it might be a thing of the past once an algorithmic update gets released that specifically addresses the method. It’s a must to stay on top of all the latest changes in the world of SEO as this allows you to see what methods work and what methods should be avoided. In some cases, you might also get slapped by a manual penalty, which is far more difficult to deal with.

5. Competition outranks you

Sometimes, you may be doing everything correctly but you still experience a drop in rankings. If this is the case, it’s time to do some competitive research and evaluate what the competition is doing. There’s a good chance they’re simply outranking your website because they employ more effective SEO strategies. Take a look at what they’re doing and try to intensify your SEO game. The key here is consistency. It might be difficult to outrank a site especially if the webmaster is actively engaged in his SEO campaign, but you should be able to win the battle if you just keep at it.

Digital Assets With SEO And Optimizing Them

By | General, Link Building | No Comments

Several elements are involved when trying to optimize a website today. However, amidst all these things, the most important thing is that the website serves as a good marketing avenue by generating leads. In search engine optimization, there are the digital assets that make use of the SEO tricks and techniques. With the fast evolution and development of the internet, more people are investing in the digital assets so that they can improve the user experience. A digital asset is simply anything that you put online for SEO purposes. Digital asset optimization helps optimize those assets and promotes them as well. Let us look at some of the digital assets you can have with SEO and how to optimize them as well.

Videos

Videos are one of the most used digital assets today in SEO. They greatly help improve the user experience and if optimized, they can boost a website in a great deal. For optimization of videos, it is important to insert a text line that describes any video you have embedded in your website. If you collect video content on your site, ensure that you get good reviews and many views so that the videos can help you rank well. Make sure you always optimize the titles of the videos and their respective descriptions on your website and even on the videos’ website. Building a dedicated Google Video Sitemap is also a good idea since it helps them find your videos with ease. Lastly, point out some links on your videos on YouTube so that they can have a chance to be placed in Google’s universal search results.

Audio Assets

These are the other assets you can have with SEO. They are very beneficial to your rankings only if they are well optimized. With the audio assets, ensure that you get a text embedded round your podcast so that the search engines can be able to read the asset’s context. Do not make a mistake of putting several podcasts on a single page with the notion that the search engines will sort them. The best way to go is to build a design whereby each audio asset has its page that can have its unique title and tag.

Image Assets

The image assets are very important in SEO. Image search is one of the major contributors to traffic towards your website. Most people like seeing images in the search results and if you optimize your images well, you will surely get traffic to your website. In optimizing them, you should first name your image files with suitable keywords. You should also put optimized text near the images when coding your page. In the Google webmaster tool, make it a point of allowing permission for Google image labeler to have access to your images.

Above are some of the digital assets you can have with SEO and how they can be optimized to help your website rank. Some of the other assets include PDFs, eBooks, brochures, whitepapers and webinars among others.

Are There Any Risks to Blogger Outreach?

By | Content Marketing, General | No Comments

writing bloggerWhile there are certainly risks to blogger outreach, the benefits are tremendous so it is definitely well worth it to make these connections. As a matter of fact, the largest risk that you take when touching base with top-tier publishers is having an uneducated representative send an email on your behalf.

At Youth Noise, the company owners got together and created a training guide that ensures that all of our associates are educated correctly before they ever perform any type of blogger outreach on behalf of any of our clients. Read More

How Can I Limit My Risk When I am Nervous About Publishing Content on the Internet and Fear Negative Feedback from the Public?

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Person-Blogging (2)For the most part, negativity on the Internet in the form of negative feedback is usually created from three particular problems that can easily be avoided. They are:

Research

To start with, one of the biggest industry problems that many people encounter when creating content for a content marketing campaign is the lack of research. Many people put out non-authoritative content that they have no business writing. They put out content that is incorrect or they share information that is outdated. This is certainly going to upset some people and you can expect to experience negative feedback in situations like this. Read More

Can I Do Anything About Bloggers Writing About My Content and Not Giving Me the Proper Credit?

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writingYou are going to see this often throughout the blog world. Web publishers will happily syndicate a story about content that they have gotten from another publisher. What we consider proper credit is getting a dofollow link going back to the client website. Link reconciliation is one way to ensure that proper credit is made.

When performing link recon, we will search the web high and low to discover the natural syndications that could have taken place from our placements, and when we put them in our promotions report we will classify them by link type. At this point we will determine whether or not we were given proper credit for the content. If we weren’t given credit, we will begin reaching out to publishers so that we can get the proper dofollow link pointing back to the client website.

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