How We Generate Consistent Link Building Results with Premium Sites

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Why do we build links? To build website authority, referral traffic and Google rankings so our businesses can get more leads and make more money.

Link building seems pretty simple from a Birdseye view. It isn’t until you sit down and start grinding through the process that you realize just how challenging real link building can be.

  • How do I identify linking targets?where to start with blogger outreach
  • What’s considered a quality backlink?
  • Once I identify a website, how should I reach out and what should I say?
  • No one responded, what should I do?
  • How many of these do I have to send!?
  • Why isn’t anyone writing about us?!?

We do consider our service at its core SEO because our main goal is to generate more organic traffic to your site.

But the way we approach it is more of a hybrid PR SEO approach.

We do tons of outreach – to bloggers, journalists, writers, and publishers – anyone who would be a great fit to talk about a brand we work with.

Let’s go through a step-by-step case-study on how we obtained this fantastic link for our client ClockSpot, so you can get a better sense of how we operate.

  1. Understand the opportunity

Writers love creating list-type articles. An example is a list of the best software for time management or best online tools for small businesses.

Our goal was to get ClockSpot on as many of these lists as possible.

So it started with keyword research. What were our main keywords?

  • Online time clockkeyword discovery
  • Time clock software
  • time clock app

Should we stop there? No – we also need be get as general as we can without losing focus on the niche. So we also used keywords like:

  • Productivity software
  • Payroll software
  • Small business tools
  • Online business toolbox
  • Case Studies of Successful Cash-Flow Businesses
  • Online Productivity Tools
  • Online Tools for Small Business Owners
  • Useful links for HR
  • Useful link for payroll
  • Payroll management
  • Online Time Tracking Apps
  • Online Collaboration Tools
  • Web-based tools to maximize productivity
  • Best Accounting Software Websites
  • Activity monitor

Once we understand the keywords, we can move onto the next step

  1. Gathering linking opportunities

Using intelligent link building queries and Google, we scour the web to find articles that would benefit from the inclusion of ClockSpot to their list.

Samples of Link Building Queries:

  • Useful link for payroll support* list
  • Online Collaboration Tools listings
  • Time clock “recommended * software”

There are usually 100’s of opportunities. So we mine the web, create a list and filter to list for the metrics we want.

  • Is it a high quality site?
  • Does it have a strong domain authority?
  • Can you only publish to it with editorial approval?
  • Is it niche relevant?

If the answers to these questions are yes, we collect all the contact information we can find and move onto the next step

  1. OutreachCombining PR and SEO

Any worthwhile website usually gets pitched 100 times a day. When dealing with those kinds of odds, the outreach email sent better be good!

We make sure each article includes or does the following:

  • Short introduction of ourselves and the company
  • Why we’re reaching out
  • What the company does
  • Why the company is great including other media publications that have been acquired
  • Special features
  • Reiterate request for inclusion

Then it’s follow-up follow-up follow-up until you get responses. Usually at the end of the process we come away with a handful of incredible links and new relationships with top flight journalists and bloggers.

And then it’s on to the next wave of link building effort.

Notice not only are we getting a fantastic link, but we’re also getting our client’s website onto other articles that are already generating great traffic. So what does this get you?

  1. Super powerful backlink for SEO benefit
  2. Niche relevant backlink for SEO benefit
  3. Referral traffic from interested customers
  4. Brand awareness and authority

That’s why we tend to call our service a blend of PR and SEO. Contact us or call (800) 430-7593 to learn more!

How Social Media Can Help Youth Come Together And Build Healthy Communities

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Healthy communities are the backbone of our society, and the young people of America have a significant role to play in making our communities safer and healthier places to be. After all, they are the ones who will grow up to live in these places, so they need to play a big role in shaping them.

Finding ways to bring young people together and make sure that they stay connected is a key part of this process. Today, there are more tools available than ever before to help them make these connections. By using social media, for example, young people can get in touch with each other and forge new and stronger connections.

The power of social media, as its name suggests, comes from the ease with which it enables people to meet others and form relationships with them. You no longer have to get everyone together in a single place to organize an event. Instead, people from all over the world can find each other based on their common interests.

Even within a single community, these tools can be quite useful. For example, if some young people want to organize an event, they no longer have to try to get everyone together and meet face to face, or spend hours calling everyone on the phone. Instead, by using a Facebook group, everyone can exchange ideas and organize the event much more quickly.

Social media also makes it easier for people who may not naturally be very outgoing or extroverted, but who still want to be involved in their community. They might be too nervous or shy to attend a meeting in person, but they will feel a lot more comfortable discussing an issue online. They can still get involved without having to worry about being too anxious to speak up.

Another advantage of using social media is that there are very few barriers to entry. Sites like Facebook and Twitter are free to use, so even low-income young people can make use of them. All they need is some sort of device that lets them connect to these networks, like a basic smartphone.

Since smartphones can now be had for a very reasonable price, this means that virtually anyone can join these networks and start forging the kinds of connections that are needed for strong communities. This expands the reach of these networks so that the whole community can be brought together without excluding any groups.

By making good use of the power of social media, the young people of America can help to strengthen the bonds that hold our communities together. They can help to build a brighter and more hopeful future for the entire society. All they need to do is start making good use of these tools.

There is a lot to be hopeful about when it comes to the youth of our country. With the power of social media at their fingertips, they can realize their dreams today.

Understanding the Power of Social Media Contests and How They Can Influence Change

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In 2014, the ALS Ice Bucket Challenge too social media by storm. The contest featured people challenging their friends, co-workers and family members to either post a video of them dumping a bucket of ice on their head, or they must donate to charity. This challenge proved to be both fun and powerful at the same time, since it raised awareness about a disease that many people didn’t know about. Since the initial ice bucket challenge, the ALS Association has announced that it will now become an annual event.

This shows that the power of social media is here to stay and can be used for any number of measures. Take the movie Straight Outta Compton, an NWA biopic, for instance. This movie shattered box office records, due in part to the fact that their template meme went viral on social media. It gave people from anywhere or with any organization to put a frame around their pictures with the Straight Outta Compton graphics. So for instance, a person from Albuquerque, NM could use the service to make a Straight Outta Albuquerque photo. This was fun for the people, but heavily promoted the movie, due to the power of social media.

The key now is to harness this power of social media to learn how best to promote causes. Doing this will allow any organization to get the word out about their initiatives, which will captivate the public as a whole. Social media is now not just something that teenagers are taking part in. Everyone from middle schoolers to grandparents are on social media, as are companies, nonprofit organizations and social clubs. You will be able to tap into this network to give people the opportunity to raise awareness about any cause that you have.

So if you are planning a 5K race for cancer awareness, one of the first places you should turn is social media platforms. These platforms are where the people congregate and it will allow you to begin the conversation in a way that is as subtle or aggressive as you would like. Many companies have had success forging campaigns on social media and continue to do so on a regular basis. One of the best things you can do in this regard is hire the help of a social marketing company who is knowledgeable about how to tap into social media. While anyone can post on these platforms, it is truly both an art and a science that must be mastered in order to tap into this power and develop a rapport with the people.

So the next time that you have any kind of cause or initiative that you are passionate about, make sure that turning to social media is your very first step. This will allow you to reach the people where they are in order to make a difference and get the word out in the most organic and widespread manner.

A User Experience for Marketing

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With the great advancements and competition in the marketing world, including digital marketing, user experience proves to be an essentially increasing feature.

The term User experience has been widely used for website design and development justification as well as content decision and optimization of search engines. Responsive design, daily posts, blog creations and reduced download time are all good for user experience, data structure implementation for the best searcher experience. Generally, there exist a number of design fundamentals of user experience which greatly impact the marketers’ work, as discussed below:

Content is key: keywords must be included and placed in their proper context for the benefit of technology and the market participants. The used user experience facets should be measurable while the effectiveness of their findability should be test-determined. Use of formative and summative tests should allow measurement of their usability while accessibility should be both technology and human measurable. User experience honeycomb integrates the elements of the technique being desirable, valuable, findable and accessible, usable, useful and credible.

Most marketers view user experience as only about creation of attractive interfaces, not as a part of the broader experience and skills in the field. User experience is all about creating the right relationship between humans and technology by identification, design and development of the latter. It is good to understand that this relationship weakens with increase in technology levels and the resultant digital world disruption.

Marketing is not all about promotions and other aspects of attracting customers to like things. It rather touches on the products by producing exactly what people want through different product designs, irrespective of any available experience but rather by being more creative. Working in close proximity with digital marketers could help strengthen valuable intelligence campaigns and optimize search engine marketing activities.

User experience employs a combination of several research approaches. Usability is viewed as being different from user experience with usability, which is an attribute of quality, being part of the user experience. This technique advocates for marketing systems that are effective and efficient, learnable and memorizable with error handling aspects thus user satisfaction. The design should eliminate overwhelming and complicated navigation schemes and cluttered pages.

Findability aspect of the user experience: The system ought to provide users with easy way of finding/locating online contentment as desire raises, either by query searching, asking from the available social networks or browsing. Other findability aspects include labeling, refining, formatting, organizing teleporting, reading and scanning amongst others. Lack of experience or education in information architecture, human or computer interfaces, usability existence of search engine spam and spammers collectively spoil the industrial reputation.

Social web has already caused incredible marketing disruptions thus turning the digital market into a conversation and contribution management discipline. Consequently, marketing organizations have shifted to creating real value for their specific target customers. Thus, it is important to note that the discipline is solely about people and not technology.

In summary, trends and techniques for a producing a more attracting user experience are very dynamic. With the rise in the modern day interaction in the social networks, there are perfect opportunities for production of effective user experience. With user experience creation being a predetermined process, the development of the same has several elements of other production development. As a result, it is necessary to strictly follow each stage and acquire the right research and implementation for the same. Use of a positive user experience design, technology and content decision justification requires proper content reasoning presentation.

How To Inspire Motivation

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Motivating somebody to the point where they will get out, take action, and make a difference in their lives isn’t exactly a simple task. It requires consideration, the right approach and inspiration. The following tactics, or suggestions if you will, form a very good basis for reaching this goal.

1. Show You Care

The best place to start when you want to motivate somebody is to show you genuinely care. They have to know for a fact that you aren’t serving your own personal agenda. Instead, you are completely focused on helping them bring a much needed change into their lives. If you don’t care you are not going to motivate anyone.

2. Show Enthusiasm

Just like whistling and laughing, enthusiasm is very contagious. When you communicate with the person you are trying to motivate then stay as enthusiastic as possible. Your energy will naturally catch on and help the motivational process.

3. Emphasize The Reward

It doesn’t matter what the situation might be, there is always a reward at the end. Whether a person will be leading a healthier lifestyle, quit smoking or get a raise, there is a bigger picture to always use as a focus point. Remind the person of this reward on a constant basis and let their perspective remain on the bigger picture.

4. Give Compliments

There are few things in life that are as motivating as compliments. Telling a person how good they are and what makes them unique is part of the foundation for inspiration. Find their strengths and let it overshadow their weaknesses completely.

5. Focus On Their Feelings

Even though rewards are great motivators, everything comes down to feelings. The great saying that you can only help a person who wants to be helped still rings true after all this time. Use their feelings to drive them into the direction of change and really make it personal.

6. Be An Example

The most inspirational people aren’t the ones that relate stories of other great individuals. It’s those who practice what they preach. If you want to work up inspiration in somebody then they’ve got to see motivation in your life. Apart from just gaining their respect, you’ll gain their attention.

7. Present A Challenge

The Google company has a policy where they allow employees to do whatever they want one day of the week. In other words, they can put their creativity and ideas to work, as long as it’s work related. Presenting somebody with a challenge that will see them pushing themselves on an exciting level is a proven method that always works.

8. Set Specific Goals

Last but not least, help the individual to set specific goals with deadlines and everything that goes with it. This will provide a little pressure with the motivation and results will come much sooner.

A Last Thought

Earn a person’s respect and trust before trying to motivate them, otherwise they won’t take you seriously. Once they allow you to influence them the possibilities are endless.

Local Vs Nationwide SEO

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Marketing requires attention to detail and an understanding of the demographics being targeted. Certain campaigns are going to be restricted to local audiences (i.e. towns and cities) while others are going to extend to the entire nation depending on the brand’s range and desired target market. Generally, larger brands focus on a nationwide campaign and small businesses restrict themselves to the area they are housed in. Let’s take a look at how this changes up the approach taken to SEO and the marketing being done for the business as a whole. It is essential to compare local vs nationwide SEO to get a better understanding of which approach is best suited for your business and if the SEO company your hire is up for the task.

Emphasis On Using Location Indicators

Local SEO is built on the premise of using location indicators. This could include the city name, zip code, famous attractions in the city, and other related information locals can jive with. This is where a lot of personalization can be done for the SEO campaign being run.

Nationwide Targets Broader Keywords

Nationwide campaigns are going to be targeting broad keywords and not personalizing their approach as much. The goal is to hit all of the major keywords a person from any part of the nation would search up in Google and/or related search engines.

Aggressive Campaigns Are Reserved For Nationwide Campaigns

Nationwide campaigns tend to be done on a larger scale due to the competition for the keywords. Imagine being one of two bakeries in a city, now imagine you are competing with multiple big budget bakeries all at once. The former option seems easier doesn’t it?

This is why nationwide SEO tends to require further focus, a bigger budget, and aggressive campaigning to see results. Anything else in such a situation is not going to suffice and the business is going to lag behind. It is imperative to sit down and put together a plan in accordance with these needs and remain aggressive.

Importance Given To Personalized With Local SEO

This is another factor often seen with local SEO and should be taken into account. The demographic being targeted is narrow and, therefore, the business has more to work with online. How is this possible? There is a lot more personalization that can be done in accordance with where the business is housed, local interests, and other related information. It is easier to connect with people and this can help the site rank in major search engines.

These are the difference between the two types of SEO and many times the similarities can lead to ignorance in one’s approach. It is essential to sit down and map together a reasonable campaign based on expectations rather than wasting time with an approach that is not going to cut it for the market being targeted. Attention to detail is essential and the crafting of a campaign is always going to begin by pinpointing the target market and moving forward from there. This can also have an impact on the budgeting as well, which should be kept in mind at all times.

The 5 Factors That Ensure That Your Website Is SEO Optimized

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If you run your own website, you have undoubtedly heard a great deal about SEO, or search engine optimization, over the years. You have probably received all sorts of offers promising great results from this process. While SEO is important, you also need to make sure that you know which factors are really important and which are less critical.

Understanding the relative importance of these factors will help you use your time and energy most efficiently. You do not want to waste a lot of effort on something that will do very little for your bottom line.

1. Content

When you boil SEO down to the basics, it is primarily about the quality of your content. After all, this is the goal of a search engine: to return a list of the sites that offer the most relevant and highest quality content on a certain topic. If you are able to provide unique content that provides valuable information to people, you are already a step ahead of the competition.

2. Site Structure

While great content is key, you also need to make sure that it is organized in a way that makes it easy to find. If your site structure is a mess, not only will people have a hard time finding what they need, so will the search engines. The more organized and well-structured your site is, the easier it will be for Google and other search engines to index and rank your content.

3. Links From Other Sites

Next to the quality of your content, the number of other sites that link to your website is the most important factor in determining your search ranking. In the early days of search, this was the insight that the founders of Google had. If a lot of sites link to one particular site, this is probably a sign that it is an authority on a subject and should therefore be highly ranked.

However, you need to remember that not all links carry the same weight. A link from a very popular and highly-regarded site will give you a bigger boost than hundreds of links from anonymous sites that no one ever visits. You need to focus on attracting links from other sites that are highly ranked for the best results.

4. Frequent Updates

No matter how many links you have or how great your content is, if you never add anything new to your site, your ranking will suffer. Even adding new content infrequently or at irregular intervals can hurt. You need to make sure that you update your site regularly with fresh content so that your site does not seem stale.

5. Mobile Optimization

In today’s world, more and more people are going online via smartphones and other mobile devices, rather than with a desktop PC. You need to make sure that your site is optimized to appear properly on such devices. Google is beginning to penalize sites that are not optimized for mobile, so you cannot afford to neglect this area.

These factors are critical in determining your search ranking. Be sure that you have invested enough time and energy in these areas.

Helpful Advice When Trying To Create Link Building Opportunities That Work Very Well

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The business world has undergone many changes over the last 20 years thanks to the power and global reach of the internet. There are many advantages as well as disadvantages to the internet if you run a business, since now you are competing with others on a much larger scale. The bigger benefits of the internet are mainly anyone with a computer and online access can start a business relatively cheap.

Now that you are aware of the ease of which you can start a business, the next step of course is how do you go about getting people to come to your website. That is of course if you plan on setting up a website and marketing your products and services online which is what most people do.

In the past it was pretty straightforward when trying to attract consumers to your website. You would simply place as many links as possible on tons of different websites hoping people would click on them and bring them to your site. Or you would send out tons of spam email, but as we know that is now frowned upon and will quickly get your banned from your hosting provider.

Aside from search engine optimization and all the other traditional methods of driving traffic to your website, it is still very important to look for good link building opportunities. All of the search engines constantly tweak their methods in how they rank websites, with your goal of course to be at the very top or at least on page one of places like Google and Yahoo!.

There are many websites out there who try to sell you packages that promise excellent link building strategies that will instantly drive traffic to your website, but are these good opportunities and cost effective? Most likely not because you are trusting the reputation of your business in the hands of companies that are in an industry that sells products which most likely won’t work. This is because the search engines are looking for highly relevant links which means they want to see links to websites that are up on all the latest trends.

The best link building opportunities are with with websites who have updated content that is highly relevant to what is going on today. Like your website, in order to do well in the eyes of the search engines you need to have highly relevant and most importantly unique content that people are searching for. Too many business owners make the mistake of thinking that any link will work just as long as you get as many out there, but that simply is not the case and you will get penalized by the search engines.

It requires a lot of hard work on your part to find the websites that are willing to share links with you because they need to be just as committed as you are to updated content. This does not happen overnight, which is why these link building software programs are mostly outdated and a waste of money.

You can hire a full service online marketing firm to keep track of the updated trends and help you with link building if you are too busy running your business. That truly is the best way to go about link building properly. You either do it yourself or hire a reputable marketing firm to scout out the best opportunities, otherwise putting down random links all over the internet will never work.

The Importance of Real Time Social Media Updates for Breaking Stories in SEO

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TVs and newspapers were once at the top of the monopoly of the dissemination of new, but that has all changed. Today, the internet is considered the main news platform, which has seen an audience decline for TVs and newspapers that is almost headed to a stall.

One of the biggest and most influential element on the World Wide Web that has a global following as a top source of new is social media network. While the use of social media in search engine optimization is vital, the effects of leveraging social media for SEO have only scratched the surface of what is possible.

According to statistics, around 90% of all internet users access it using a mobile device (phone, laptop, or tablet) and the biggest share going to smartphones. In America, more than half of is citizens get some form of news, both local and international, on a mobile device. The same is echoed across other countries that have a higher mobile phone use.

The amazing thing is that most of the news is sourced from social media sites such as Twitter, Facebook, and YouTube. The modern age reports are not those seated behind a desk typing away to create content for newspapers or the report behind a camera capturing events. News is now a thing for the “average Joe” who has a bit of writing skill and has a camera at hand.

Anyone with a cellphone is a potential videographer, and that person able to write a blog is a potential reporter. Such are the players that are driving the rate at which breaking news is disseminated, and not just for keeping people informed but also for the purpose of SEO. Theirs is a platform with endless possibilities – the social media network.

So how is the use of social media in the dissemination of real time breaking stories and events a huge plus for SEO efforts? The answer is rather obvious, but only for those that actually know how to leverage social media. For those looking into making the most of this vast network, here are a few things worth noting:

• Breaking news will often be a trending topic on various social media sites – which is almost an indisputable fact. As such, anything trending will be a perfect tool for creating online traffic, which is what SEO generally targets. Therefore, finding a way to associate your website with not just any breaking news but news that is relevant to your business or website’s objectives will be a way of generating online traffic.

• Search engines such a Bing, Google, and Yahoo have a real time search option, which is a move that includes the use of live updates from social media sites and blogs to source trending topics and new for search results. As such, this offers optimizers and online markets the perfect opportunity to increase their online visibility as they find ways of leveraging real time searches, which include those trending in social media sites.

• The best bit about it all is that it creates the perception that the blogger are social media account holder is a resourceful and well-informed person or individuals. If you are always in the know, current with what is trending even if it is breaking news that you will be at reputable “influencer”, which is a huge bonus for any online marker of search engine optimizer.