43 Medical Citation Sites to Get Your Website Listed On

By | Plastic Surgeon Marketing | No Comments

Citation websites, directory sites, website listing sites – whatever you want to call it are great for SEO, as any agency will tell you.

Here are the top medical citation sites to get your website listed on.

Citation Site D.A. Country Free / Paid Listing URL
health.usnews.com 94 USA Free Click here
zocdoc.com 84 USA Paid Click here
healthgrades.com 82 USA Free Click here
vitals.com 70 USA Paid Click here
realself.com 69 USA Free Click here
ratemds.com 66 ALL Free Click here
wellness.com 64 USA Paid Click here
ucomparehealthcare.com 57 USA Free Click here
healthprofs.com 55 USA Free Click here
doctor.com 50 USA Free Click here
medical.website-directory-uk.com 50 UK Free Click here
doctordirectory.com 48 USA Paid Click here
doctors.at 48 USA Free Click here
locateadoc.com 47 USA / CAN Free Click here
fsnhospitals.com 47 USA / CAN Free Click here
dialysisfinder.com 42 USA Free Click here
doctorbase.com 42 USA Free Click here
health-local.com 41 CAN Free Click here
onlinesurgery.com 41 USA Paid Click here
yourdoctor.com 39 USA Free Click here
doctorsdig.com 38 USA Free Click here
ehealthscores.com 37 USA Free Click here
healthdirectory.com.au 34 AUS Free Click here
doctoralia.co.uk 34 UK Free Click here
zapconnect.com 34 USA Paid Click here
labdraw.com 32 USA Free Click here
whereismydoctor.com 32 ALL Free Click here
medeguide.com 31 ALL Paid Click here
clinicbook.com 30 USA / CAN Free Click here
visiondirectory.com 30 USA Free Click here
healthcarenearyou.com 28 USA Paid Click here
bookofdoctors.com 28 USA Free Click here
buprenorphine-doctors.com 27 USA Paid Click here
freeclinicdirectory.org 26 USA Free Click here
appointmentnet.com 24 USA Free Click here
clinicsearch.org 24 USA Reciprocal Click here
getphysicians.net 20 USA Paid Click here
allpractices.com 19 USA Reciprocal Click here
doctorintown.net 18 USA Free Click here
healthratings.net 18 ALL Free Click here
optometrist-directory.info 17 USA Free Click here
opthamologistpages.info 16 USA Free Click here
doctor-canada.com 15 CAN Free Click here

Make sure your Name, Address and Phone Number are consistent throughout each listing! Consider it as important as correct spelling in medical packaging – it’s not lethal, but it may hurt your SEO efforts a lot!

PPC = ROI: How PPC Reigns Supreme for Returns

By | PPC Strategy | No Comments

The beauty of running most digital marketing campaigns is that you can measure the results of every dollar that you are spending. Nowhere is this more exemplified than in pay per click marketing via Google Adwords, Bing Ads or Facebook advertising.

With our granular campaign structures, we are able to dive down to the nth degree to figure out what’s working and what isn’t – this allows us to adjust our campaign budgets and strategies accordingly in order to maximize every dollar of our client’s budget. We couple this with an intimate knowledge of how web traffic behaves after it arrives on site and utilize a combination of world class analytics knowledge, data driven suggestions and nonstop cycles of testing in order to continually exceed performance targets.

Case in point:

HoneyFund.com came on board with their CEO running pay per click campaigns for their online honeymoon registry. Not only that, they were wanting to grow their sister property, Plumfund.com, as well in a crowded market with a few big name players funded with big dollars and a fragmented market of smaller upstarts.

While they were doing an admirable job, they simply did not have the capacity to fully manage the account to where it needed to be in terms of a performance standpoint. This is when they came to us to help with their paid search campaigns.

The results are as follows for the last full three month period:

Rising Conversions and lowering cost per lead

The orange line is cost per conversion whereas the blue line is total # of conversions.

The graph outlines a reduction in cost per acquisition by 68%. With their growth goals in mind, we reinvested the savings into additional profitable streams of traffic in their pay per click campaign and started to exponentially increase lead volume. We saw the same dramatic results for Plumfund.com.

How We Did It

Our PPC team in short did the following:

  • Mined years of data to figure contributing and non-contributing streams of traffic and reallocated budget and serving accordingly
  • Redid entire account structure in accordance to our own modified version of an Alpha/Beta PPC methodology
  • Utilized in-house scripts and tools accordingly to quickly wipe out thousands of dollars of non-contributing cost
  • Proactively mined analytics accounts for opportunities to grow and lower cost per acquisition
  • Expanded size and scope of the campaigns by 4x in order to obtain hyper granularity

Getting More Media Coverage For Your Plastic Surgery Practice

By | Plastic Surgeon Marketing | No Comments

Some surgeons appear over and over on television and on expert interview segments on popular websites. Not only is this great brand building, but the SEO benefits are also massive.

Plastic Surgeon TV InterviewWhen asked to describe our service, we tend to refer to do it as a PR SEO hybrid because that’s where it’s evolved.

Our Main Goal: Better search engine placement

Our Other Main Goal: Search engine placements that stand the test of time

Each website that has lasted through all of the algorithm updates has one thing in common: great PR.

Being the type of people that we are, we couldn’t let PR firms take all the glory.

So we boiled it down into what really generates major placements and great links.

  1. Competitive analysis
  2. Market analysis
  3. Using the data to analyze target sites
  4. Preparing a simple pitch
  5. Entering it all into our outreach management system
  6. Applying dedicated resources to the task of outreach, follow-up, follow-up, follow-up

Along the way, we’ve done a lot of fine tuning to improve our deliverables and now can confidently say, we’re able to provide a SEO service that delivers strong PR results than most dedicated firms.

Have you had your fill of run of the mill digital marketing companies? Are you tired of the same old 10-15-25 keywords for $500-$1000-$1500 packages? Find out what it’s like to work with a SEO company that is as serious about your business as you are.

Common SEO Mistakes We Find Over and Over on Plastic Surgeon Websites

By | Plastic Surgeon Marketing | No Comments

SEO Optimized SurgeonWebdesign is an art. Beautiful photos, snazzy features and pretty looking page URLs.

We’re on board with all of it, but one key factor goes by the wayside over and over again.

Local SEO Optimization!

You are primarily treating patients in your surrounding area and in order to compete online you need to make that abundantly clear to the search engines.

Here is what we see frequently:

www.thebeeskneesplasticsurgery.com/rhinoplasty

And then somewhere on the page is the city, cities or state served.

Let’s say the target city is San Francisco.  Will this page show up in Google when someone searches for the term “San Francisco Rhinoplasty”

Eventually yes it will with the right SEO but there is a much easier way to do this that will take less time and effort to achieve the same results.

Leave this page intact www.thebeeskneesplasticsurgery.com/rhinoplasty BUT add a keyword specific page to go after that particular area

For example:

www.thebeeskneesplasticsurgery.com/san-francisco-rhinoplasty

Why do this?

  • keyword in the URL is a powerful local signal
  • We can optimize titles and on-page content better for local
  • We can focus link building efforts on this page without confusing the algorithm
  • We can expand this strategy to target other major locations with added pages
  • We don’t need to make these pages prominent in the navigation

What benefits come with this type plastic surgeon onsite optimization approach?

  • Faster Rankings
  • Better results with less resources applied

Hopefully we’ve made our case but here’s an example of what happens when we get the go ahead on this strategy.

Increase in rankings after onsite optimization

It doesn’t just stop at keyword in the URL. Sometimes you only want to use part of the keyword. It all depends on what your domain name is. You also want to find about 10 synonyms or different ways of saying the same thing to include in the content because people search for your services in a variety of different way.

Whereas web design is an art, SEO requires mostly science with a little bit of art as well. Curious to see how your website matches up? Give us a call to get some insights.

A Peek into The Plastic Surgeon SEO Landscape

By | Plastic Surgeon Marketing | No Comments

What does a plastic surgeon need to generate a ton of business online?

  1. Visbility
  2. Reputation

That’s it. As long as people can find you and trust you, the office phone will ring. After speaking with plenty of surgeons about their marketing, I’ve heard a similar sentiment that you also may echo.

  • Traffic – Meh
  • Rising contact form requests – ok but Meh
  • #1 Rankings – YES!

A number one ranking goes a long way when it comes to getting a majority of the traffic, leads and being entrenched there is a powerful indicator to your prospective patients who the leader in the market is.

So how do you get there?

Here are the baseline facts that differentiate the plastic surgeon niche from other local industries.

  1. There is more money being spent on marketing. More profitable businesses means bigger marketing budgets and can translate to SEO campaigns that need a budget to boot
  2. There is lots of noise for your business. With larger budgets comes more marketing companies trying to get a piece of the pie. A practice must sift through the noise and find the right marketing fit for their business.

Our strategy for ranking a plastic surgeon site is all based on authority. We go after:

  1. Association links
  2. Local citations
  3. Expert interview links
  4. Blogger outreach for website mentions

We keep it simple, executing month over month until the site makes progress. It’s the same strategy we used to rank for the term “rhinoplasty Philadelphia”

Example 1

Does it end there? No, but for the sake of simplicity, that’s where I can stop. Have more questions? Feel free to contact us.

Case Study: How 3 Local SEO Clients Navigated Their Way To the Top of Google

By | Local SEO | No Comments

A simple fact that escapes many agencies and business owners is that no SEO strategy should be alike.

Sure there are some shared similarities and principles, but ultimately, a refined approach tailored to the niche, competition and industry will make a big difference.

Let’s go over a few our of clients and discuss the different approaches and the results generated.

Example 1

A plastic surgeon wanted to rank better for Rhinoplasty Philadelphia terms. We took at look at his site and immediately recognized we’d have to add a new page to make it possible since the homepage was already too relevant for another state.

Take a look at the results over time:

Example 1So how did we take the main keyword from position 26 to number 1? Based on experience, we’ve got an understand of what it takes to move a site like this. We needed industry specific authority links like plastic surgeon associations, we needed the right mix of consistent links going to the homepage and the relevant Philadelphia page, and we took a very general approach to the anchor text. The end result is a steady increase to the number 1 spot, even knocking RealSelf from it’s perch.

Example 2

Moving onto another client, this one was a Tint Shop in North Carolina and admittedly in an area where there wasn’t much competition. Still, he needed to get found and found a lot since he upended his entire family from NYC to NC after cashing out of his tint shop in Long Island.

Our agreement of ranking 3 cities to the top of Google went quickly enough as we obtained those rankings within 3 months. Even so, there wasn’t much traction or lead generation from those rankings. Fact was, it was a much smaller population than what he was used to and didn’t anticipate that there wouldn’t be as much demand.

So we put on our thinking caps, expanded his radius by 25 miles and targeted every city within the radius for SEO as well. These were the results.

Example

We don’t expect anyone to be impressed by the ability to rank tinting keywords, which is usually a less online savvy space, but we are proud of our ability to do whatever it took to make sure our client was generating enough leads to be successful and earn for his family. There is lots of SEO gold hidden in lower competition industries if you have the right approach.

Example 3

When a PR firm reached out to us for SEO, we understood the competition pretty well considering we’d become a top ranked SEO company in San Francisco in our own right. This gave us some insights for understanding just how competitive the San Francisco area was, even for PR firms.

Upon diagnosing their site and seeing Google favored homepages more so than inner pages, we went to work optimizing the homepage. Here is the historical rankings.

Example 3It took some time to get from position 41 to position 5 but it’s well worth the wait. This particular firm was happy to provide us content, which took one piece of the puzzle off of our plate and let us focus on getting their citations in order and finding link placement opportunities on related blogs. This consistent approach along with transparent monthly reporting and meetings was good enough to have their keywords crack the top half of page 1 and be well on their way to the top.

Whether the industry is big or small, competitive or wide-open, the right game plan is necessary to achieve results and more importantly, not waste monthly with poor direction. Let Youth Noise be a partner that leads you to greater profitability. Contact us if you have any questions.

Case Study: What It Takes To Grow a Hotel’s Social Media Following

By | Hotel Marketing | No Comments

Your guests are everywhere – on Facebook, Twitter, Instagram, YouTube, Tumblr…

So where do you focus your energy? All of the above!

Your social media following is an asset that you own and grow overtime. The more followers and traction you gain on any one particular channel, the more influence you have.

Gathering a real following though is more complicated than just posting updates on your social media properties.

Sure, you’ll get some followers, but to really ramp it up in a consistent and reliable way, just a few strategic shifts can go an exceedingly long way.

Here is an example.

Increasing The Rate of Your Facebook Followers

This is the Facebook page for the Princess Royale.

The year before we took over their social media, they were averaging a modest 2 new likes per day mostly posting daily pictures of the sunrise from their oceanfront property. Followers loved these photos but there was obviously additional opportunity to utilize the power of social media to drive more engagement.

Within a couple of months of taking over, the page was averaging 7 new likes per day from targeted users who were real fans of the property.

Our strategies involved a more friendly social persona that engaged users with giveaways and brought personality to the hotel. Here are some sample posts.

Fun Facebook Page Post for Hotels Hotel Promotions for Holidays on Facebook

Social Media Contests for Hotels on Facebook

Holiday celebrations, getting to know the staff and featuring guests are all great ways to bring good vibes to your past, current and future guests. Why just post about promotions or ho-hum stuff when you can really shine some personality on your hotel and get people excited to interact with you!

While you build your Facebook momentum, take the next logical step and post to Twitter, Instagram and even LinkedIn while you’re at it. A software like Hootsuite makes it easy to post to all channels at once with minor modifications. Using this method, we can focus on content creation all in one place and spend the rest of our time actively growing your followers.

One of our favorite Twitter follower growth strategy is identify to top hotels in your area, get all of their followers and pay special attention to them ourselves with following activities. Overtime this audience becomes aware of you on Twitter and follows you back. Do this consistently and you’ll have a ton of followers before you know. We automate most of the process using software and employ a similar strategy with Instagram.

Our all time favorite strategy though is social media contests. There is no more reliable way to generate excitement than doing monthly giveaways to get your guests sharing and talking about you.

The Results a Hotel Social Media Contest Can Generate

Is your social media strategy all it can be? Let the Youth Noise team offer some pointers. Contact us today!

How We Got a Hotel To Page 1 of Google For Their “Hotel+City” Keyword

By | Hotel Marketing | No Comments

It’s tough for a hotel nowadays. You may be having a conversation with your staff that goes something like this.

You: We need more direct bookings. These OTA fees are killing us.Page 1 for Hotel Terms

Staff: What can we do to get more direct bookings?

You: Well – tons of people are search Google for hotels in our area, let’s get on page 1.

Staff: Great idea!

So you Google Hotel+your city and you see these results:

  • Ads on Top
  • Map pack
  • Results from: Kayak, Expedia, Booking.com, Priceline, Hotels.com, local travel guide sites, major publishers, etc

That’s when you wonder if it’s even possible to compete with all of these big players.

This is the same exact conversation we had with the GM of Princess Royale back when we first got started on the campaign.

We were tasked with doing the SEO to get their keywords onto Page 1, running their AdWords campaign to get more direct bookings and manage their social media.

So did we succeed with the SEO? Did we their their keywords on page 1?

You bet we did! Within 7 months, we’d managed to drive their Google ranking for their main term of “ocean city hotels” – a 33,000 monthly searches keyword, up from page 4 to page 1 of Google!

How were we able to do it?

We understand that beating those large OTA sites in Google search is a tall order, but what most people fail to understand is that it’s not impossible because Google actually will favor a Local website over a nationwide site as long as it receives the proper SEO signals.

So we went out and we worked hard generating buzz, stories, blog posts and content for Princess Royale to get published around the web.

Bloggers like the ones below were more than happy to work with us:

With an optimized website, and consistent inbound linking, we can take out the competition!

This is still an active campaign and we continue building authority, better organic traffic and more. Also see how we were able to get creative with the hotels blog to generate a ton more targeted traffic within a month of launching.

How To Go From 3 to 4 Stars in Google Places Within 3 Months

By | Hotel Marketing | No Comments

Imagine you’re in charge of this hotel. And whenever someone Google’s your hotel, this comes up.

Hotels with Bad Google Places Reviews

People make decisions in split seconds now a days and with a dozen other options, that 2.4 Star Rating can turn someone off real fast.

We dealt with a similar situation with a client of ours Princess Royale. Back when we first got started, they had about 50 reviews on their Google places page and a 3.0 star rating with plenty of nasty reviews.

Most of their time and attention was focused on TripAdvisor reviews and they weren’t really sure how to tackle Google.

Fast forward, 3 months later and this happened.

Princess Royale Great Ratings

So what did we do?

We managed to generate over a full star increase, add on 75 reviews – ALL 4 and 5 star reviews only.

How did we do it?

We created a competition for previous guests. They were invited to a competition with the prize being a free stay at the hotel. They entered by performing actions on Facebook, Twitter, Instagram, Pinterest and ALSO by leaving us a Review of their stay!

Those with positive experiences were sent to a secret competition where they received additional entries by making the reviews public and posting them on Google Places, Yelp, and TripAdvisor. This worked incredibly well.

Usually most hotels will send a generic followup email to their guests to ask for reviews and while some are happy to do so, many are just not incentivized enough to make the effort.

Our strategy is based on understand this basic human nature, and coming up with simple incentives to make the action happen and creating software to scale the process.

This is just a part of what we do when it comes to getting creative in the hotel space. Fact is, there are companies out there with gigantic budgets, established money making funnels and the ability to outspend any competitor. So we need to stay creative, act fast and work effectively with our hotel clients who are trying to compete and get more direct bookings.

See our other case studies here:

How we were able to hit Page 1 of Google for a direct booking keyword with 33,000 Monthly Searches

How we were able to decrease the cost of booking by 89% through AdWords

How Onsite Optimization Can Instantly Improve the Traffic of an Established Site

By | Onsite Optimization | No Comments

Here is a Case Study for our client, Dharma Merchant Services.

When they reached out, their website was already doing pretty well but most of their leads were coming from referral traffic through partner sites. They wanted to do better organically.

Rankings Before Onsite Optimization

Pretty steady for the past 6 months.

And here is a snippet of their keyword rankings before the project started:

Beginning of Project Rankings

This is what happened within 2 weeks of starting off the SEO campaign with making the website inline with better than best practices.

Traffic after Onsite OptimizationWhat caused this increase in traffic? It can be directly attributed to the increase in page 1 rankings:

Keywords after onsite optimizations

Onsite optimization is very powerful but only when done right. There are no cutting corners when it comes to getting your website up to snuff.

One more thing. And probably the most important. How did this impact lead generation?

Goal completions after optimization

Profoundly!

Want us to take a look at your website next? Contact us!