You are going to see this often throughout the blog world. Web publishers will happily syndicate a story about content that they have gotten from another publisher. What we consider proper credit is getting a dofollow link going back to the client website. Link reconciliation is one way to ensure that proper credit is made.
When performing link recon, we will search the web high and low to discover the natural syndications that could have taken place from our placements, and when we put them in our promotions report we will classify them by link type. At this point we will determine whether or not we were given proper credit for the content. If we weren’t given credit, we will begin reaching out to publishers so that we can get the proper dofollow link pointing back to the client website.