All posts by Ronell

How To Mine Your PPC Campaigns For Golden SEO Keywords

By | PPC Strategy | No Comments

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Are your search engine optimization efforts falling flat on their face? It may be time to revisit to go back to the basics. Time to revisit the fundamentals of SEO. Time…for keyword research.

I already know what you’re going to say: “Keywords don’t matter that much anymore!” While it’s true that top-notch content matters far more than things like keyword density, the reality is that search engines still seek out patterns of keywords when ranking websites.

When all of your ducks seem to be in a row with your SEO campaign but you’re seeing little or no progress, it’s a good sign that you’re targeting the wrong keywords–and that’s a major problem.

There’s a ton of SEO on the web about pinpointing effective keywords for an SEO campaign, but one tactic in particular is often overlooked: keyword reports from PPC campaigns in general, and AdWords’ search terms report in particular.

Of course, this technique only helps if you engage in pay-per-click marketing. If you aren’t already using PPC, here’s another great reason to get started. AdWords PPC data is full of keyword-specific insights, creating a mutually beneficial relationship of sorts.

First things first, let me share a little secret with you…

Your keywords stink.

After being told time and time again to focus on producing high-quality content (and forget about targeting specific keywords), you’re probably scratching your head right now. As long as your content is relevant, unique and useful, shouldn’t it perform well?

In an ideal world, yes. That would be true. Reality is much messier, however. If you’re completely disregarding keywords when planning content for your site, you are doing SEO wrong–period.

If you’ve been optimizing your site for specific keywords and still aren’t getting love from the major search engines, you either have a content-quality problem or a keyword problem. Again, you already know how to produce first-rate content, so there’s only one logical conclusion: Your keywords stink.

Instead of swapping out your existing keywords for ones that are more detailed or more local or more whatever, consider getting yourself an incredibly powerful source of exceptional keyword data: Your PPC campaign.

Traditional keyword discovery doesnt always work

Depending on your niche, your audience, your site history, and a whole slew of other factors, traditional methods for identifying effective keywords may not work. Even if you make effective use of Google Analytics and other tools, you may find yourself losing big-time in the game of keyword rankings.

You see, drawing people to your site with specific keywords is only beneficial when those people actually want what you are offering. Therefore, traffic volume is not a surefire way to determine whether or not your keyword strategy is sound; conversions are.

Stop blindly relying on traditional keyword discovery techniques. If you have an active PPC campaign or two going, you are sitting on a treasure trove of incredibly useful information.

While most traditional keyword discovery techniques may get you somewhere eventually, turning to data from PPC campaigns should get you there much more quickly. That’s because all of the data is delivered virtually in real time, so you can easily see what’s attracting viable prospects to your site and what isn’t.

Kill two birds with one stone

Like most people who engage in PPC, you probably already spend quite a lot of time analyzing keyword reports to get the best return on your investment. After all, you don’t want your ads to run for terms that are too vague, or you are paying for clicks that are far too unlikely to convert.

Ideally, your ads should appear for queries from people who will find exactly what they need on your site. The same principle applies to selecting keywords for SEO. Because you pay for clicks with PPC, you are given in-depth reports about which terms prompt people to click. This very information proves incredibly useful in the world of SEO.

Mine the search terms report for effective SEO keywords

All too often, business owners treat PPC and SEO as completely separate beasts. While they produce results in wildly differing ways, both techniques revolve at least some degree around targeting the right keywords.

Every time you look at your search terms report, or search query report in AdWords, you’re looking at invaluable data…data that should be the linchpin of your SEO strategy. This is what I mean by killing two birds with one stone: a single report can help you optimize both your SEM and SEO campaigns.

The Most beautiful thing about AdWords’ search terms report is that it shows you how your ads performed when they were triggered by actual searches by actual people. Google gives you the exact words and phrases that people typed into the search box, so you can more easily get inside their heads.

Already using AdWords? Then you be intimately familiar with the search terms report. If you’re not, here’s the scoop:

  • Select an ad group or campaign
  • Select a date range
  • Click on the “Keywords” tab
  • Click “Keyword Details – All,” or check the boxes next to specific keywords and then click “Keyword Details – Selected”

That’s all there is to it. You will instantly receive an up-to-the-minute report about the search terms that people are using to see your ads. Simple, right?

Here are X things you can do with Search Terms data in AdWords:

1. Pinpoint high performing keywords

With the report in front of you, look for keywords and phrases that seem to prompt people to click through. The answers may surprise you.

If someone uses a specific keyword or phrase, sees your ad and then goes ahead and clicks on it, chances are quite high that they are at least somewhat interested in what you are offering. Therefore, it is smart to jot down those terms and phrases and consider using them in your SEO campaign.

Just as you use this information to refine your PPC campaign, you can use it to refine your SEO. In addition to helping you rank better for certain keywords, this approach helps you rank better for high-converting keywords. This is an important distinction.

2. Pay attention to low converting terms and phrases

Don’t just focus on terms and phrases that seem to prompt clicks from users. Look at ones that seem to leave them cold too.

When you find a keyword or phrase that isn’t working in your PPC campaign, you can add it to what is known as the negative keyword list. When you do, your ad will no longer appear when that keyword or phrase is used.

Employ the same approach with your SEO efforts by building a list of low-converting keywords and phrases. Analyze your content for those keywords and phrases and swap them out for ones that actually convert wherever possible.

You are sure to see an uptick not just in traffic, which isn’t so important in and of itself, but in visitors who genuinely want what you are offering. In turn, you should see a bump in your overall conversion rate.

3. Look for themes

As you peruse a search terms report, you will probably start seeing themes with regards to what prompts people to click through. For example, you may notice that people seem to respond more when words like “low cost” and “affordable” are used.

What this suggests is that your target audience is concerned about affordability. Add more words and phrases to your content that are along these lines to bolster your overall SEO efforts.

Don’t overdo it, though. Just because some folks are concerned about affordability doesn’t mean that all of your prospects are. Remember, segmentation is important.

You will likely identify other themes while perusing your reports, and they may even conflict with information that you have already gathered. This isn’t an anomaly. Rather, it probably means that you have a few different audiences to target.

4. Refine your SEO keywords

After updating your SEO keywords based on the info that you find in your search terms report, branch out by testing variations on each of the winners. You can most quickly do this by testing them in your PPC campaigns.

For example, if a particular keyword or phrase performs well, try variations of it. These may include common misspellings and synonyms, so get out your thesaurus. You can easily identify high-performing new terms for your SEO campaign in this way.

Also, test competitors’ high-performing keywords using the same method. If they work in your PPC campaigns, they will most likely bolster your SEO efforts as well.

Conclusion

As with most things related to SEO, persistence and consistency are key. Therefore, run your search terms report and analyze it often. Things change quickly, and your SEO strategy must be able to keep up. Using the right keywords is a huge part of that.

Don’t ditch your other keyword discovery techniques and tools. They are still useful. Just look at your PPC data as another way of refining and improving your SEO efforts.

How often do you look at search terms reports? Do you ever use them for SEO?

A Space Shuttle Tank’s Legendary Journey Through Los Angeles

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While ET-94 never made its amazing journey to space, the huge space shuttle fuel tank is getting a second life. On Thursday, it was announced that the piece of machinery would travel along the Panama Canal and soon make its way through the streets of Los Angeles until it arrives at its new home.

That new home will be the California Science Center in Los Angeles. The tank, which weighs 32.5 tons, will join Endeavor, a space shuttle. One of the most surprising aspects may be the size of the fuel tank, which is longer than the shuttle. The ET-94 measures 27.6 feet in diameter as well as 154 feet in length.

The journey could take up to eight weeks this April via barge from a New Orleans NASA facility. After passing through the Panama Canal, the fuel tank will debark at Marina del Rey in Southern California. The following journey may be the most difficult part, in spite of the fact that it encompasses just 12 miles. The tank will be hitting the freeway and city streets, eventually arriving in downtown Los Angeles.

The road portion of the epic journey alone is likely to take up to 18 hours. The museum expects that the tank will arrive on May 21st, and not without huge fanfare. Preparation for the big day is already underway. Plans to trim back trees, raise telephone lines, and temporarily remove light poles will make for a smooth ride. It may have cost $10 million to move the Endeavor, but it will cost less than one-third of that to move the tank.

Tanks like the ET-94 were designed to be expendable; however, this one was never used. Only three tanks survive. This one was originally designed to fuel engines by holding oxygen and hydrogen before being dropped to burn or fall into the ocean.

This tank did not fly, but researchers did use it to learn more about the Columbia disaster. It was able to help researchers determine why the shuttle broke as it entered Earth’s atmosphere in 2003, which led to the deaths of seven crew members on board. Foam insulation had broken off, damaging one of the wings of the shuttle. This allowed the combination of wind and heat to take out the wing entirely.

By looking at the insulating foam of the ET-94, researchers were able to learn much about the piece that could influence the future of spacecraft.

Los Angeles Unemployment Declines Despite Drops in Jobs

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In January 2015, Los Angeles, California saw an 18,000 drop in its employment numbers even though its unemployment rate for the previous month was relatively low at nearly six percent. This may seem strange, but once you ask a few people why they are out of work, it may make better sense. Perhaps Mary has not found the right fit for her, while Harry grows weary of never finding work and eventually gives up.

Los Angeles had about 4.4 million workers in January 2014, as opposed to the dropped numbers for January 2015. Surprisingly, Los Angeles county’s unemployment rate was the same as the whole state of California. Normally once the holiday season is over, employment numbers decrease anyway because the seasonal positions are no longer needed. This is expected to happen within certain businesses each year, and Los Angeles County started it with about 88,000 empty positions.

The numbers keep record of the progress, or lack of progress for the county within a given year. To the person who was holding out hope that their seasonal job would turn into a permanent position, those numbers mean unemployment. The devastation of the loss could make him or her decide to give up on finding another job, or make the long-term decision to go back to school. Earning a degree could be a step up to a more permanent position, giving that many SEO companies in Los Angeles prefer to hire people with some secondary education.

The Employment Development Department in California takes in affect the loss of those seasonal jobs after the holidays are over. With this factored in, Los Angeles still recorded a loss of 14,000 jobs in January. Unfortunately, the manufacturing business loss about 7,000 jobs. Once the adjustment was made by the EDD, the December 2014 employment number for Los Angeles was more like 4.37 million instead of the previous 4.4 million reported in January 2015. The seasonal jobs were not considered actual jobs. Therefore, the numbers could not reflect a loss of those jobs.

The loss also does not completely come from the elimination of seasonal positions. There could be companies needing to lighten their payroll for reasons such as filing for bankruptcy. According to the EDD, retail businesses suffered the harshest loss at nearly 19,000. Retailers are normally the businesses that tack on more workers during the holidays to meet the high shopping demand during the season.

Even though the unemployment rate drop for Los Angeles County was a good thing, there was a big drop in the amount of jobs to be had. All in all, Los Angeles had a 2.2 percent growth in payroll numbers from January 2014 to January 2015. This included up to 12, 400 for professional business services; up to almost 20,000 for food accommodation services, and health care and social assistance went up to a little over 27,000.

Autonomous Google Car Crashes In Los Angeles

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One of the first accidents to happen between Google’s self-driving cars and a public transit bus was due to the fault of a computer algorithm. According to the reports filed on February 14th by the Department of Motor Vehicles in Los Angeles, California, a Lexus RX450h SUV crashed into a bus while in autonomous mode.

The accident between the autonomous vehicle (also known as an AV), and the transit bus happened in Mountain View, California on El Camino Real, near Google’s headquarters.

There was a test driver in the vehicle, but the car was in autonomous mode. Luckily, there were no injuries from the accident.

According to the reports, the self-driving Lexus SUV was prepared to make a right turn on Castro Street. The vehicle was in the right-hand lane of a three lane street. The Google self-driving car wasn’t able to make the right turn due to sand bags that were obstructing the lane. This required the vehicle to move into the center lane in order to make a right turn.

The self-driving vehicle correctly allowed multiple vehicles to pass before attempting to proceed around the sand bag obstruction. A bus approached behind the Lexus SUV at 15 MPH. It was noted that the test driver, who sat in the front passenger seat, could see the bus in the left-hand mirror. The self-driving Lexus was going 2 MPH when bus collided into the SUV causing damage on the front-left fender, sensor and wheel of the Lexus.

As reported from the Los Angeles DMV accident report, the test driver thought that the bus would have come to a complete stop, allowing the Google AV to proceed. However, it took only three seconds for the SUV to make contact with the bus.

These are everyday situations that human drivers have to deal with on streets and highways.

The Google AV positioned itself to proceed while another vehicle was incoming. The computer algorithm predicted that transit bus would either stop or slow down enough to allow it to pass. Even the test driver had the same notion. However, in this case, both the computer and test driver were wrong.

Alphabet (the parent company of Google) has taken the blame for the Google AV accident. This is the believed to be the first autonomous mode accident out of 1.5 million miles driven. As reported in Reuters, Google has stated they bear some reasonability. However, the transit agency is still investigating and has not determined liability.

Accidents with self-driving cars will provide more evidence to Consumer Watchdog groups who are constantly warning about autonomous driving to make their case regarding stricter regulations, vehicle standards and technology.

Groups against self-driving vehicles state that accidents like these are all the proof they need to show that the technology is not efficient as a human driver would be. The project director for a Consumer Watchdog group, John Simpson noted that for every autonomous vehicle crash, police must be called to the scene, video and technical data should be gathered as evidence and the information should be made public.

Although this may be the first autonomous vehicle accident reported in Los Angeles by the DMV in 2016, there have been 17 reports filed by Google over the past six years. In those 17 cases, Google was not blamed in any of those accidents.

With over 1 million miles, Google has launched a fleet of 23 Lexus RX450h SUV’s on the roads of California. Alphabet Inc. will not only improve on the technology, but also, will learn from this incident to ensure self-driving improvements for situations like these.

Los Angeles Isn’t the Friendliest City for Female Entrepreneurs

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Being a female in the entrepreneurship world isn’t only challenging, but it’s not always accepted with open arms. In fact, in studies conducted by WalletHub, Los Angeles as a whole doesn’t provide a very welcome environment for female entrepreneurs.

Another national survey of “2016’s Best and Worst Cities for Women-Owned Businesses,” studied one-hundred metropolitan areas across the United States. From here, the people conducting the survey looked at specific metrics, including the average profits of businesses in the areas, how friendly the areas are toward working mothers, and even the percentages of businesses that were owned by women in the local economy.

Statistics for Metropolitan Regions

Now looking at the specific statistics for the metropolitan region of Los Angeles-Long Beach-Anaheim, we can see just how low the rankings are toward the friendliness of female-owned businesses. This region ranked 78th of the one-hundred metropolitan areas studied. It also ranked 70th place for female business owners for “Overall New-Business Friendliness.” Other rankings include 59th by “WalletHub ‘Working Moms’,” and 85th on the topic for “Average Revenue Growth of Women-Owned Businesses.”

A study performed by the Los Angeles SEO Firm, not all feedback was reported as bad news. Los Angeles ranked in 7th place in the category of female entrepreneurship. On top of that, it came in 18th place nationally for the highest percentage of women owning businesses in its local economy. This just comes to show that even though Los Angeles doesn’t have the friendliest attitude toward female entrepreneurs, female entrepreneurship is on the incline and is hoped to become more widely accepted as the years go on.

Overcoming Obstacles

Although there are many obstacles that average female entrepreneur faces, there are also ways to get through these obstacles step-by-step. Here’s a list of helpful tips female entrepreneurs can utilize while climbing to the top:

– Utilizing connections with other business owners
– Being decisive about decisions whether large or small
– Having the necessary access to funding when opening a business
– Not allowing others’ expectations to get the best of them
– Managing time well
– Last but not least, not fearing success

Local Economy

According to the Los Angeles Business Journal (LABJ), small businesses overall face tough times in Los Angeles. A recent job forecast report released by the Los Angeles County Economic Development Corp. (LAEDC) shows that economic growth will begin to level off during 2016. By adding 95,000 jobs to the economy in 2015, the growth rate increased 2.2%. However, by creating an estimate of 73,000 new jobs this year, the economy is estimated to decline to 1.7% in 2016. On top of that, looking out at 2017, it’s only estimated that 44,000 new jobs will be created, causing the economic growth to decline even further to a rate of 1.0%.

Even though this is estimated to be a steady decline in the job growth rate, the calculations don’t factor in all the businesses that have cut jobs or have closed—in reality, on average, 1 in 4 companies close after their first year of operation. Even though the rate of economic growth is estimated to decline, the unemployment rate in Los Angeles rose to approximately 6% in 2015 and is only expected to remain fairly constant up to 2017.

Although Los Angeles isn’t the friendliest city toward female entrepreneurs, there are always ways to overcome this obstacle by following the tips stated previously in this article. Females have the potential to overcome anything when pursuing entrepreneurship, even with the odds stacked against them.

Are There Any Risks to Blogger Outreach?

By | Content Marketing, General | No Comments

writing bloggerWhile there are certainly risks to blogger outreach, the benefits are tremendous so it is definitely well worth it to make these connections. As a matter of fact, the largest risk that you take when touching base with top-tier publishers is having an uneducated representative send an email on your behalf.

At Youth Noise, the company owners got together and created a training guide that ensures that all of our associates are educated correctly before they ever perform any type of blogger outreach on behalf of any of our clients. Read More

How Can I Limit My Risk When I am Nervous About Publishing Content on the Internet and Fear Negative Feedback from the Public?

By | Content Marketing, General | No Comments

Person-Blogging (2)For the most part, negativity on the Internet in the form of negative feedback is usually created from three particular problems that can easily be avoided. They are:

Research

To start with, one of the biggest industry problems that many people encounter when creating content for a content marketing campaign is the lack of research. Many people put out non-authoritative content that they have no business writing. They put out content that is incorrect or they share information that is outdated. This is certainly going to upset some people and you can expect to experience negative feedback in situations like this. Read More