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Case Study: How 3 Local SEO Clients Navigated Their Way To the Top of Google

By | Local SEO | No Comments

A simple fact that escapes many agencies and business owners is that no SEO strategy should be alike.

Sure there are some shared similarities and principles, but ultimately, a refined approach tailored to the niche, competition and industry will make a big difference.

Let’s go over a few our of clients and discuss the different approaches and the results generated.

Example 1

A plastic surgeon wanted to rank better for Rhinoplasty Philadelphia terms. We took at look at his site and immediately recognized we’d have to add a new page to make it possible since the homepage was already too relevant for another state.

Take a look at the results over time:

Example 1So how did we take the main keyword from position 26 to number 1? Based on experience, we’ve got an understand of what it takes to move a site like this. We needed industry specific authority links like plastic surgeon associations, we needed the right mix of consistent links going to the homepage and the relevant Philadelphia page, and we took a very general approach to the anchor text. The end result is a steady increase to the number 1 spot, even knocking RealSelf from it’s perch.

Example 2

Moving onto another client, this one was a Tint Shop in North Carolina and admittedly in an area where there wasn’t much competition. Still, he needed to get found and found a lot since he upended his entire family from NYC to NC after cashing out of his tint shop in Long Island.

Our agreement of ranking 3 cities to the top of Google went quickly enough as we obtained those rankings within 3 months. Even so, there wasn’t much traction or lead generation from those rankings. Fact was, it was a much smaller population than what he was used to and didn’t anticipate that there wouldn’t be as much demand.

So we put on our thinking caps, expanded his radius by 25 miles and targeted every city within the radius for SEO as well. These were the results.

Example

We don’t expect anyone to be impressed by the ability to rank tinting keywords, which is usually a less online savvy space, but we are proud of our ability to do whatever it took to make sure our client was generating enough leads to be successful and earn for his family. There is lots of SEO gold hidden in lower competition industries if you have the right approach.

Example 3

When a PR firm reached out to us for SEO, we understood the competition pretty well considering we’d become a top ranked SEO company in San Francisco in our own right. This gave us some insights for understanding just how competitive the San Francisco area was, even for PR firms.

Upon diagnosing their site and seeing Google favored homepages more so than inner pages, we went to work optimizing the homepage. Here is the historical rankings.

Example 3It took some time to get from position 41 to position 5 but it’s well worth the wait. This particular firm was happy to provide us content, which took one piece of the puzzle off of our plate and let us focus on getting their citations in order and finding link placement opportunities on related blogs. This consistent approach along with transparent monthly reporting and meetings was good enough to have their keywords crack the top half of page 1 and be well on their way to the top.

Whether the industry is big or small, competitive or wide-open, the right game plan is necessary to achieve results and more importantly, not waste monthly with poor direction. Let Youth Noise be a partner that leads you to greater profitability. Contact us if you have any questions.

Case Study: What It Takes To Grow a Hotel’s Social Media Following

By | Hotel Marketing | No Comments

Your guests are everywhere – on Facebook, Twitter, Instagram, YouTube, Tumblr…

So where do you focus your energy? All of the above!

Your social media following is an asset that you own and grow overtime. The more followers and traction you gain on any one particular channel, the more influence you have.

Gathering a real following though is more complicated than just posting updates on your social media properties.

Sure, you’ll get some followers, but to really ramp it up in a consistent and reliable way, just a few strategic shifts can go an exceedingly long way.

Here is an example.

Increasing The Rate of Your Facebook Followers

This is the Facebook page for the Princess Royale.

The year before we took over their social media, they were averaging a modest 2 new likes per day mostly posting daily pictures of the sunrise from their oceanfront property. Followers loved these photos but there was obviously additional opportunity to utilize the power of social media to drive more engagement.

Within a couple of months of taking over, the page was averaging 7 new likes per day from targeted users who were real fans of the property.

Our strategies involved a more friendly social persona that engaged users with giveaways and brought personality to the hotel. Here are some sample posts.

Fun Facebook Page Post for Hotels Hotel Promotions for Holidays on Facebook

Social Media Contests for Hotels on Facebook

Holiday celebrations, getting to know the staff and featuring guests are all great ways to bring good vibes to your past, current and future guests. Why just post about promotions or ho-hum stuff when you can really shine some personality on your hotel and get people excited to interact with you!

While you build your Facebook momentum, take the next logical step and post to Twitter, Instagram and even LinkedIn while you’re at it. A software like Hootsuite makes it easy to post to all channels at once with minor modifications. Using this method, we can focus on content creation all in one place and spend the rest of our time actively growing your followers.

One of our favorite Twitter follower growth strategy is identify to top hotels in your area, get all of their followers and pay special attention to them ourselves with following activities. Overtime this audience becomes aware of you on Twitter and follows you back. Do this consistently and you’ll have a ton of followers before you know. We automate most of the process using software and employ a similar strategy with Instagram.

Our all time favorite strategy though is social media contests. There is no more reliable way to generate excitement than doing monthly giveaways to get your guests sharing and talking about you.

The Results a Hotel Social Media Contest Can Generate

Is your social media strategy all it can be? Let the Youth Noise team offer some pointers. Contact us today!

How We Got a Hotel To Page 1 of Google For Their “Hotel+City” Keyword

By | Hotel Marketing | No Comments

It’s tough for a hotel nowadays. You may be having a conversation with your staff that goes something like this.

You: We need more direct bookings. These OTA fees are killing us.Page 1 for Hotel Terms

Staff: What can we do to get more direct bookings?

You: Well – tons of people are search Google for hotels in our area, let’s get on page 1.

Staff: Great idea!

So you Google Hotel+your city and you see these results:

  • Ads on Top
  • Map pack
  • Results from: Kayak, Expedia, Booking.com, Priceline, Hotels.com, local travel guide sites, major publishers, etc

That’s when you wonder if it’s even possible to compete with all of these big players.

This is the same exact conversation we had with the GM of Princess Royale back when we first got started on the campaign.

We were tasked with doing the SEO to get their keywords onto Page 1, running their AdWords campaign to get more direct bookings and manage their social media.

So did we succeed with the SEO? Did we their their keywords on page 1?

You bet we did! Within 7 months, we’d managed to drive their Google ranking for their main term of “ocean city hotels” – a 33,000 monthly searches keyword, up from page 4 to page 1 of Google!

How were we able to do it?

We understand that beating those large OTA sites in Google search is a tall order, but what most people fail to understand is that it’s not impossible because Google actually will favor a Local website over a nationwide site as long as it receives the proper SEO signals.

So we went out and we worked hard generating buzz, stories, blog posts and content for Princess Royale to get published around the web.

Bloggers like the ones below were more than happy to work with us:

With an optimized website, and consistent inbound linking, we can take out the competition!

This is still an active campaign and we continue building authority, better organic traffic and more. Also see how we were able to get creative with the hotels blog to generate a ton more targeted traffic within a month of launching.

How To Go From 3 to 4 Stars in Google Places Within 3 Months

By | Hotel Marketing | No Comments

Imagine you’re in charge of this hotel. And whenever someone Google’s your hotel, this comes up.

Hotels with Bad Google Places Reviews

People make decisions in split seconds now a days and with a dozen other options, that 2.4 Star Rating can turn someone off real fast.

We dealt with a similar situation with a client of ours Princess Royale. Back when we first got started, they had about 50 reviews on their Google places page and a 3.0 star rating with plenty of nasty reviews.

Most of their time and attention was focused on TripAdvisor reviews and they weren’t really sure how to tackle Google.

Fast forward, 3 months later and this happened.

Princess Royale Great Ratings

So what did we do?

We managed to generate over a full star increase, add on 75 reviews – ALL 4 and 5 star reviews only.

How did we do it?

We created a competition for previous guests. They were invited to a competition with the prize being a free stay at the hotel. They entered by performing actions on Facebook, Twitter, Instagram, Pinterest and ALSO by leaving us a Review of their stay!

Those with positive experiences were sent to a secret competition where they received additional entries by making the reviews public and posting them on Google Places, Yelp, and TripAdvisor. This worked incredibly well.

Usually most hotels will send a generic followup email to their guests to ask for reviews and while some are happy to do so, many are just not incentivized enough to make the effort.

Our strategy is based on understand this basic human nature, and coming up with simple incentives to make the action happen and creating software to scale the process.

This is just a part of what we do when it comes to getting creative in the hotel space. Fact is, there are companies out there with gigantic budgets, established money making funnels and the ability to outspend any competitor. So we need to stay creative, act fast and work effectively with our hotel clients who are trying to compete and get more direct bookings.

See our other case studies here:

How we were able to hit Page 1 of Google for a direct booking keyword with 33,000 Monthly Searches

How we were able to decrease the cost of booking by 89% through AdWords

How Onsite Optimization Can Instantly Improve the Traffic of an Established Site

By | Onsite Optimization | No Comments

Here is a Case Study for our client, Dharma Merchant Services.

When they reached out, their website was already doing pretty well but most of their leads were coming from referral traffic through partner sites. They wanted to do better organically.

Rankings Before Onsite Optimization

Pretty steady for the past 6 months.

And here is a snippet of their keyword rankings before the project started:

Beginning of Project Rankings

This is what happened within 2 weeks of starting off the SEO campaign with making the website inline with better than best practices.

Traffic after Onsite OptimizationWhat caused this increase in traffic? It can be directly attributed to the increase in page 1 rankings:

Keywords after onsite optimizations

Onsite optimization is very powerful but only when done right. There are no cutting corners when it comes to getting your website up to snuff.

One more thing. And probably the most important. How did this impact lead generation?

Goal completions after optimization

Profoundly!

Want us to take a look at your website next? Contact us!

How We Generate Consistent Link Building Results with Premium Sites

By | Link Building | No Comments

Why do we build links? To build website authority, referral traffic and Google rankings so our businesses can get more leads and make more money.

Link building seems pretty simple from a Birdseye view. It isn’t until you sit down and start grinding through the process that you realize just how challenging real link building can be.

  • How do I identify linking targets?where to start with blogger outreach
  • What’s considered a quality backlink?
  • Once I identify a website, how should I reach out and what should I say?
  • No one responded, what should I do?
  • How many of these do I have to send!?
  • Why isn’t anyone writing about us?!?

We do consider our service at its core SEO because our main goal is to generate more organic traffic to your site.

But the way we approach it is more of a hybrid PR SEO approach.

We do tons of outreach – to bloggers, journalists, writers, and publishers – anyone who would be a great fit to talk about a brand we work with.

Let’s go through a step-by-step case-study on how we obtained this fantastic link http://www.businessnewsdaily.com/6730-best-time-and-attendance-systems.html for our client ClockSpot, so you can get a better sense of how we operate.

  1. Understand the opportunity

Writers love creating list-type articles. An example is a list of the best software for time management or best online tools for small businesses.

Our goal was to get ClockSpot on as many of these lists as possible.

So it started with keyword research. What were our main keywords?

  • Online time clockkeyword discovery
  • Time clock software
  • time clock app

Should we stop there? No – we also need be get as general as we can without losing focus on the niche. So we also used keywords like:

  • Productivity software
  • Payroll software
  • Small business tools
  • Online business toolbox
  • Case Studies of Successful Cash-Flow Businesses
  • Online Productivity Tools
  • Online Tools for Small Business Owners
  • Useful links for HR
  • Useful link for payroll
  • Payroll management
  • Online Time Tracking Apps
  • Online Collaboration Tools
  • Web-based tools to maximize productivity
  • Best Accounting Software Websites
  • Activity monitor

Once we understand the keywords, we can move onto the next step

  1. Gathering linking opportunities

Using intelligent link building queries and Google, we scour the web to find articles that would benefit from the inclusion of ClockSpot to their list.

Samples of Link Building Queries:

  • Useful link for payroll support* list
  • Online Collaboration Tools listings
  • Time clock “recommended * software”

There are usually 100’s of opportunities. So we mine the web, create a list and filter to list for the metrics we want.

  • Is it a high quality site?
  • Does it have a strong domain authority?
  • Can you only publish to it with editorial approval?
  • Is it niche relevant?

If the answers to these questions are yes, we collect all the contact information we can find and move onto the next step

  1. OutreachCombining PR and SEO

Any worthwhile website usually gets pitched 100 times a day. When dealing with those kinds of odds, the outreach email sent better be good!

We make sure each article includes or does the following:

  • Short introduction of ourselves and the company
  • Why we’re reaching out
  • What the company does
  • Why the company is great including other media publications that have been acquired
  • Special features
  • Reiterate request for inclusion

Then it’s follow-up follow-up follow-up until you get responses. Usually at the end of the process we come away with a handful of incredible links and new relationships with top flight journalists and bloggers.

And then it’s on to the next wave of link building effort.

Notice not only are we getting a fantastic link, but we’re also getting our client’s website onto other articles that are already generating great traffic. So what does this get you?

  1. Super powerful backlink for SEO benefit
  2. Niche relevant backlink for SEO benefit
  3. Referral traffic from interested customers
  4. Brand awareness and authority

That’s why we tend to call our service a blend of PR and SEO. Contact us or call (800) 430-7593 to learn more!

How Social Media Can Help Youth Come Together And Build Healthy Communities

By | Content Marketing | No Comments

Healthy communities are the backbone of our society, and the young people of America have a significant role to play in making our communities safer and healthier places to be. After all, they are the ones who will grow up to live in these places, so they need to play a big role in shaping them.

Finding ways to bring young people together and make sure that they stay connected is a key part of this process. Today, there are more tools available than ever before to help them make these connections. By using social media, for example, young people can get in touch with each other and forge new and stronger connections.

The power of social media, as its name suggests, comes from the ease with which it enables people to meet others and form relationships with them. You no longer have to get everyone together in a single place to organize an event. Instead, people from all over the world can find each other based on their common interests.

Even within a single community, these tools can be quite useful. For example, if some young people want to organize an event, they no longer have to try to get everyone together and meet face to face, or spend hours calling everyone on the phone. Instead, by using a Facebook group, everyone can exchange ideas and organize the event much more quickly.

Social media also makes it easier for people who may not naturally be very outgoing or extroverted, but who still want to be involved in their community. They might be too nervous or shy to attend a meeting in person, but they will feel a lot more comfortable discussing an issue online. They can still get involved without having to worry about being too anxious to speak up.

Another advantage of using social media is that there are very few barriers to entry. Sites like Facebook and Twitter are free to use, so even low-income young people can make use of them. All they need is some sort of device that lets them connect to these networks, like a basic smartphone.

Since smartphones can now be had for a very reasonable price, this means that virtually anyone can join these networks and start forging the kinds of connections that are needed for strong communities. This expands the reach of these networks so that the whole community can be brought together without excluding any groups.

By making good use of the power of social media, the young people of America can help to strengthen the bonds that hold our communities together. They can help to build a brighter and more hopeful future for the entire society. All they need to do is start making good use of these tools.

There is a lot to be hopeful about when it comes to the youth of our country. With the power of social media at their fingertips, they can realize their dreams today.

Understanding the Power of Social Media Contests and How They Can Influence Change

By | General | No Comments

In 2014, the ALS Ice Bucket Challenge too social media by storm. The contest featured people challenging their friends, co-workers and family members to either post a video of them dumping a bucket of ice on their head, or they must donate to charity. This challenge proved to be both fun and powerful at the same time, since it raised awareness about a disease that many people didn’t know about. Since the initial ice bucket challenge, the ALS Association has announced that it will now become an annual event.

This shows that the power of social media is here to stay and can be used for any number of measures. Take the movie Straight Outta Compton, an NWA biopic, for instance. This movie shattered box office records, due in part to the fact that their template meme went viral on social media. It gave people from anywhere or with any organization to put a frame around their pictures with the Straight Outta Compton graphics. So for instance, a person from Albuquerque, NM could use the service to make a Straight Outta Albuquerque photo. This was fun for the people, but heavily promoted the movie, due to the power of social media.

The key now is to harness this power of social media to learn how best to promote causes. Doing this will allow any organization to get the word out about their initiatives, which will captivate the public as a whole. Social media is now not just something that teenagers are taking part in. Everyone from middle schoolers to grandparents are on social media, as are companies, nonprofit organizations and social clubs. You will be able to tap into this network to give people the opportunity to raise awareness about any cause that you have.

So if you are planning a 5K race for cancer awareness, one of the first places you should turn is social media platforms. These platforms are where the people congregate and it will allow you to begin the conversation in a way that is as subtle or aggressive as you would like. Many companies have had success forging campaigns on social media and continue to do so on a regular basis. One of the best things you can do in this regard is hire the help of a social marketing company who is knowledgeable about how to tap into social media. While anyone can post on these platforms, it is truly both an art and a science that must be mastered in order to tap into this power and develop a rapport with the people.

So the next time that you have any kind of cause or initiative that you are passionate about, make sure that turning to social media is your very first step. This will allow you to reach the people where they are in order to make a difference and get the word out in the most organic and widespread manner.

A User Experience for Marketing

By | General | No Comments

With the great advancements and competition in the marketing world, including digital marketing, user experience proves to be an essentially increasing feature.

The term User experience has been widely used for website design and development justification as well as content decision and optimization of search engines. Responsive design, daily posts, blog creations and reduced download time are all good for user experience, data structure implementation for the best searcher experience. Generally, there exist a number of design fundamentals of user experience which greatly impact the marketers’ work, as discussed below:

Content is key: keywords must be included and placed in their proper context for the benefit of technology and the market participants. The used user experience facets should be measurable while the effectiveness of their findability should be test-determined. Use of formative and summative tests should allow measurement of their usability while accessibility should be both technology and human measurable. User experience honeycomb integrates the elements of the technique being desirable, valuable, findable and accessible, usable, useful and credible.

Most marketers view user experience as only about creation of attractive interfaces, not as a part of the broader experience and skills in the field. User experience is all about creating the right relationship between humans and technology by identification, design and development of the latter. It is good to understand that this relationship weakens with increase in technology levels and the resultant digital world disruption.

Marketing is not all about promotions and other aspects of attracting customers to like things. It rather touches on the products by producing exactly what people want through different product designs, irrespective of any available experience but rather by being more creative. Working in close proximity with digital marketers could help strengthen valuable intelligence campaigns and optimize search engine marketing activities.

User experience employs a combination of several research approaches. Usability is viewed as being different from user experience with usability, which is an attribute of quality, being part of the user experience. This technique advocates for marketing systems that are effective and efficient, learnable and memorizable with error handling aspects thus user satisfaction. The design should eliminate overwhelming and complicated navigation schemes and cluttered pages.

Findability aspect of the user experience: The system ought to provide users with easy way of finding/locating online contentment as desire raises, either by query searching, asking from the available social networks or browsing. Other findability aspects include labeling, refining, formatting, organizing teleporting, reading and scanning amongst others. Lack of experience or education in information architecture, human or computer interfaces, usability existence of search engine spam and spammers collectively spoil the industrial reputation.

Social web has already caused incredible marketing disruptions thus turning the digital market into a conversation and contribution management discipline. Consequently, marketing organizations have shifted to creating real value for their specific target customers. Thus, it is important to note that the discipline is solely about people and not technology.

In summary, trends and techniques for a producing a more attracting user experience are very dynamic. With the rise in the modern day interaction in the social networks, there are perfect opportunities for production of effective user experience. With user experience creation being a predetermined process, the development of the same has several elements of other production development. As a result, it is necessary to strictly follow each stage and acquire the right research and implementation for the same. Use of a positive user experience design, technology and content decision justification requires proper content reasoning presentation.

How To Inspire Motivation

By | General | No Comments

Motivating somebody to the point where they will get out, take action, and make a difference in their lives isn’t exactly a simple task. It requires consideration, the right approach and inspiration. The following tactics, or suggestions if you will, form a very good basis for reaching this goal.

1. Show You Care

The best place to start when you want to motivate somebody is to show you genuinely care. They have to know for a fact that you aren’t serving your own personal agenda. Instead, you are completely focused on helping them bring a much needed change into their lives. If you don’t care you are not going to motivate anyone.

2. Show Enthusiasm

Just like whistling and laughing, enthusiasm is very contagious. When you communicate with the person you are trying to motivate then stay as enthusiastic as possible. Your energy will naturally catch on and help the motivational process.

3. Emphasize The Reward

It doesn’t matter what the situation might be, there is always a reward at the end. Whether a person will be leading a healthier lifestyle, quit smoking or get a raise, there is a bigger picture to always use as a focus point. Remind the person of this reward on a constant basis and let their perspective remain on the bigger picture.

4. Give Compliments

There are few things in life that are as motivating as compliments. Telling a person how good they are and what makes them unique is part of the foundation for inspiration. Find their strengths and let it overshadow their weaknesses completely.

5. Focus On Their Feelings

Even though rewards are great motivators, everything comes down to feelings. The great saying that you can only help a person who wants to be helped still rings true after all this time. Use their feelings to drive them into the direction of change and really make it personal.

6. Be An Example

The most inspirational people aren’t the ones that relate stories of other great individuals. It’s those who practice what they preach. If you want to work up inspiration in somebody then they’ve got to see motivation in your life. Apart from just gaining their respect, you’ll gain their attention.

7. Present A Challenge

The Google company has a policy where they allow employees to do whatever they want one day of the week. In other words, they can put their creativity and ideas to work, as long as it’s work related. Presenting somebody with a challenge that will see them pushing themselves on an exciting level is a proven method that always works.

8. Set Specific Goals

Last but not least, help the individual to set specific goals with deadlines and everything that goes with it. This will provide a little pressure with the motivation and results will come much sooner.

A Last Thought

Earn a person’s respect and trust before trying to motivate them, otherwise they won’t take you seriously. Once they allow you to influence them the possibilities are endless.