What does a plastic surgeon need to generate a ton of business online?
That’s it. As long as people can find you and trust you, the office phone will ring. After speaking with plenty of surgeons about their marketing, I’ve heard a similar sentiment that you also may echo.
- Traffic – Meh
- Rising contact form requests – ok but Meh
- #1 Rankings – YES!
A number one ranking goes a long way when it comes to getting a majority of the traffic, leads and being entrenched there is a powerful indicator to your prospective patients who the leader in the market is.
So how do you get there?
Here are the baseline facts that differentiate the plastic surgeon niche from other local industries.
- There is more money being spent on marketing. More profitable businesses means bigger marketing budgets and can translate to SEO campaigns that need a budget to boot
- There is lots of noise for your business. With larger budgets comes more marketing companies trying to get a piece of the pie. A practice must sift through the noise and find the right marketing fit for their business.
Our strategy for ranking a plastic surgeon site is all based on authority. We go after:
- Association links
- Local citations
- Expert interview links
- Blogger outreach for website mentions
We keep it simple, executing month over month until the site makes progress. It’s the same strategy we used to rank for the term “rhinoplasty Philadelphia”
Does it end there? No, but for the sake of simplicity, that’s where I can stop. Have more questions? Feel free to contact us.