Imagine this scenario: You operate a Philadelphia bakery specializing in sports-themed cupcakes. You have a great website with colorful, enticing photos and spot-on copy points. But is it ranking on the first page of Google for localized results? In other words, when a prospective customer types “sports themed cupcakes in Philadelphia” into Google, is your bakery one of the first results they see?
If not, then you have some work to do. Whether you run a bakery – or a law firm, manufacturing facility, retail shop or other type of business competing in Philadelphia, local SEO helps to increase your search engine rankings. This, in turns, means more customers will be able to find you and potentially buy from you. And the statistics back this up.
In fact, according to Google research, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Likewise, 34% who searched on a computer or tablet did the same.
As leading SEO experts in Philadelphia, PA, we know if you’re not a tech expert, local SEO can sound complicated. But there are actually some small – and simple – steps you can take to dominate local rankings. Here are 5 of them:
Tip #1: Improve your on-page SEO.
Sure, there are aspects of on-page SEO that are quite technical. But there are also parts of it that you can do yourself. For instance, make sure you optimize your title tags and site URLs with important keywords; build a site that loads quickly; and sprinkle (lightly!) keywords throughout your site content. Keep in mind, though, content quality is more important than keyword density.
Tip #2: Get more backlinks to your site.
Backlinks are links from other quality websites to your own. They’re important because Google uses them to help determine how relevant and valuable your site is – which can impact how high your site ranks in local results.
So, for instance, if the top local foodie blogger in Philadelphia posts a rave review of your Eagles cupcakes on their website, you just earned a powerful backlink. There are many other ways to build backlinks, including guest authoring your own articles on industry blogs or sponsoring local community events and having the event website link back to your own.
Tip #3: Verify your Google My Business profile.
Today’s consumers no longer use the phone book; most turn to the web. And when searching for a local product or service, the local listings are what they will see first – which is why investing in local SEO for your Philadelphia business is so important.
The good news is you can improve rankings by taking two simple steps: 1) verifying your Google My Business listing and 2) making sure that your contact information (name, address, phone) is consistent across the web.
Tip #4: Post fresh content, especially videos.
Sites with dynamic and ever-evolving, high quality content typically rank better than those with static information. So publish new blog posts, press releases, images to your photo gallery, and upcoming events regularly. Video too is an engaging way to interact with customers and can get more organic traffic to your site then plain copy. That said, don’t publish a bunch of fluff on your site just for the sake of posting more content. Quality always outranks quantity in SEO.
Tip #5: Make sure your website is mobile friendly.
More users than ever will be viewing your site on a phone or tablet, rather than a computer. In fact, 80% of consumers own a smartphone and use it to search the Internet. So having a responsive site designed for mobile traffic is important for providing a positive user experience. A great website design is a must-have too, in order to keep visitors on the page as long as possible. Not only that, but Google takes into account your website’s mobile compatibility when ranking your site. Mobile friendly can therefore mean higher rankings.
Don’t have the time or resources to focus on local SEO? Call YouthNoise. We can take the guesswork out of SEO, increase your local rankings, and drive more traffic to your site – all while you focus on other business priorities.